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How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB

How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB. How do hedgehogs mate…?. …very carefully. Not just donors How many of our legators are known to us?. Back to basics:. What prompts people to make Wills? Why do people leave legacies? Who are our stakeholders?

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How to ask donors for a Gift in a Will Eifron Hopper Head of Legacies RNIB

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  1. How to ask donors for a Gift in a WillEifron HopperHead of LegaciesRNIB

  2. How do hedgehogs mate…? …very carefully

  3. Not just donors • How many of our legators are known to us?

  4. Back to basics: • What prompts people to make Wills? • Why do people leave legacies? • Who are our stakeholders? • "Behind the clock" marketing

  5. How do we reach them? • Directly • Indirectly

  6. Internal Marketing • Make a noise • Work together - win/win • Make it easy • Awareness weeks - make them fun but educate too • Get the CEO/Trustees to give a lead • Report back and share the glory

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