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Effective business presentations
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Effective Business Presentations Richard W. Moore GBUS 600 Objectives Describe common types of business presentations. Analyze what makes effective presentations. Describe how to plan a presentation. Informative Presentations Objective: to inform Tell them what you are going to say

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Effective Business Presentations

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Effective business presentations l.jpg

Effective Business Presentations

Richard W. Moore

GBUS 600

Objectives l.jpg


  • Describe common types of business presentations.

  • Analyze what makes effective presentations.

  • Describe how to plan a presentation.

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Informative Presentations

  • Objective: to inform

Tell them what you are going to say

Say it

Tell them what you said

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Informative Presentation Outline


  • Arouse interest

  • Introduce your three points


  • Organized logically

  • Explain each point with memorable anecdote or fact

    III Summary

  • Summarize key points with a twist. (.i.e. look to the future)

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Setting the Tone

  • First message:

    • I’m comfortable

    • I’m knowledgeable

    • I’m positive and energetic

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Arousing Interest

  • Startle

  • Shaggy dog story

  • Demonstrate

  • Audience participation

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Persuasive Presentations

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Persuasive Outline

IArouse Interest

II Describe or explain action or product

  • Personalize benefits

  • Give evidence of benefits

    IIIProve and visualize

  • Get audience to see themselves taking action

  • Convince them they can do it

    IVMove to action

  • Be specific and immediate

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Tips on Panel Presentations

  • Have an MC provide introductions, overview and continuity

  • Have continuity in AV

  • Assign roles based on strengths

  • Plan seating, standing, moving

  • When not presenting get off stage

  • Panels require extra practice

  • Minimize hand-off time

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What Makes Effective Delivery?

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Word Choice

  • Choose memorable words and phrases

    • Repeat key words and phases

    • Watch the connotation of words in different contexts

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  • Be more formal

  • Be more precise

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  • Exaggerate slightly to express emotions

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  • Speak to the person in the back of the room

  • Vary volume to hold audiences attention

  • Vary volume to emphasize key points

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Rate of Delivery

  • Vary rate to hold attention

  • Slow down to emphasize key points

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Gestures and Posture


  • Let hands go

  • Reinforce key points with gesture

  • Move around

  • Stay close to audience

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Good Posture

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Gestures and Posture

Do Not!

  • Look back at the screen

  • Hide behind podium or use podium death grip

  • Pace, rock, shuffle

  • Put hands in pockets

  • Hold things in you hands

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Bad Posture

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Eye Contact

  • Use eye contact to keep the audience involved

  • Make and break contact with individuals

  • Look all the way right and left

  • Don’t look back at screen.

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Read the Audience

  • Stay in touch with feedback on your performance

  • Respond to what you see in the audience

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Power Point

The Good

The Bad

The Ugly

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You are the star, Not your Power Point slides

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Keep It Simple(Like this slide)

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Avoid Clutter That Does Not add Value

  • Clutter is extra things you don’t need.

    • Unnecessary formation

      • Too many levels of information

  • Clip art that doesn’t add value

  • Long sentences and bullet points that go on and on and don’t add value by providing new information but just take up a lot of space and are hard to read on the screen. See what I mean?

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6 X 6 Rule

  • 6 Lines

  • 6 Words

  • Per slide

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Make It Easy To Read

  • Font

  • Contrast

  • Clutter

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Focus on Visuals Over Words

  • Especially in technical Presentations

  • Use graphs, tables, charts

  • One idea to a display

  • Consider design

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One-Stop ABC Analysis Process

  • Step 1: Traditional line item budget

  • Step 2: Distribute all costs to responsibility centers

  • Step 3: Process map

  • Step 4: For each responsibility center measure cost drivers by activity

  • Step 5: Use cost driver to allocate costs to activities calculate cost per unite of service

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One-Stop ABC Analysis Process

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Avoid Eras

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Planning a Presentation

  • Identify objective

  • Analyze audience

    • Characteristics and interests

    • Context of presentation

  • Plan presentation

    • Outline

    • Plan attention getter

    • Plan visual aids

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Planning a Presentation

  • Practice

    • Cut to length

    • Practice with visual aids

    • In panel practice hand-offs

  • Arrive early

    • Get the set up you want

    • Test visual aids

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Power Point can not substitute for clear thinking and complete writing.Check out Tufte

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Final thought

"There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave."

-- Dale Carnegie

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Your thoughts and questions

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