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It’s Time to Get Online!

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It’s Time to Get Online!. 79% of adult Americans use the Internet. 78% of Internet users conduct product research online. 57% of businesses have acquired a customer through their blog. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook .

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it s time to get online
It’s Time to Get Online!
  • 79% of adult Americans use the Internet.
  • 78% of Internet users conduct product research online.
  • 57% of businesses have acquired a customer through their blog.
  • 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
  • Companies that blog get 55% more web traffic.
  • 10.3 billion searches are conducted every month on Google.
  • 70% of the links search users click on are organic – not paid.
  • 1/3 of US consumers spend three or more hours online every day.
  • More than half of all Internet users read blogs at least monthly.

Sources: Pew Research and HubSpot

being online in no longer sufficient
Being Online in no Longer Sufficient
  • Growing percentage of businesses are now online
    • Harder to stand out in a crowd
  • Growing number of businesses are blogging
    • Search engines give more weight to fresh content than to older content
    • If you don’t update frequently, your site will drop in search result ranking
  • Growing number of businesses are utilizing SEO
    • Not a mystery, anyone can do it, no need for a “pro”
the competition is gaining examples
The Competition is Gaining -- Examples

Bizelle.com sells the Sulu Collection tunics. As of November, 2011, it accounted for the 8 of the first 9 links on the Google search results. See results as of January 30, 2012 …

the competition is gaining examples1
The Competition is Gaining -- Examples

Kelley’s Automotive Repair always “owned” the search results for “fountain hills auto repair”. Now 2 competitors are in the 2nd and 3rd spots because they are aggressively blogging for fresh content and SEO.

online tools the low hanging fruit
Online Tools – the Low Hanging Fruit
  • Your Own Website
      • You will get the most use out of your own site
        • Can post frequently using targeted words for good SEO
  • The FLAG Site
      • For those of you with no web presence, it is imperative that you use the FLAG site in order to be found
        • Your competitors are likely online
        • Fewer people use old-time resources such as the yellow pages to find products and services
      • For those of you with a site, FLAG can be a strong booster if everyone participates actively
        • Coupons and events for FH – over time consistently good offers and timely news will gain followers for the site and its members
the flag site is an underused resource
The FLAG Site is an Underused Resource
  • In 2011, searches for member business categories often had 1 or more links to the FLAG site on the first page
      • Being on the first page of search is key
      • Flag site has member’s contact information
      • Members without a website were being found via their presence on the FLAG site
  • In 2012, this is no longer the case
      • Google prioritizes sites with fresh content
      • Google also prioritizes sites with lots of back-links
      • SEO has become more common, so it is highly likely that more of your competitors are online than before and many are using SEO to be found
        • Your site/your data on the FLAG site is “demoted” in the search results
fhleads com the basics
FHLEADS.COM – the Basics
  • The site is made up of pages and posts
    • Pages contain relatively static information
      • Home, Members, Contact
      • Lauren and Adrian can maintain these pages
    • Posts are akin to articles, and they contain the bulk of the value and content of the site
      • Each member has a category that they “own”
      • The more frequently new posts are added to the site, the better the site overall will do in searches
      • You can use posts to offer coupons or tell people about upcoming events
how to write a post
How To Write a Post
  • You can go to www.fhleads.com to find extensive instructions on how to publish a post on the FLAG site
  • The last link on the right-hand side-bar is entitled “uncategorized”
    • Click on that link and you will see an article entitled “How to Make a WordPress Blog Post” with step-by-step instructions
    • http://fountainhillsleads.com/flag-member-instructions/
writing a blog post best practices
Writing a Blog Post – Best Practices
  • Keep it short and informative
    • The information in the first line should contain key words that will help you be found
  • Insert key words and phrases as often as feasible
    • Think of one or two searches that someone searching for your business would use, and those search terms should be your key phrases
      • The more specific, the better ie: “Fountain Hills fashion” is better than “chic fashion”, since “chic fashion” is so general that you will be competing against a larger pool of people
writing a blog post best practices cont
Writing a Blog Post – Best Practices cont …
  • Add links
    • Links to your site or other FLAG sites help your other sites to do better in search rankings
  • Add photos when possible
    • Each of your photos can be tagged with key words to help your business be found
    • This makes the posts more attractive and interesting
other uses of flag site
Other Uses of FLAG Site
  • To email FLAG
    • Go to “Contact” page on fhleads.com
  • To add an event to the FLAG calendar online
    • Log in to fountainhillsleads.com
    • Go to “dashboard”
    • Go to “events calendar” – at bottom on left-hand side
    • Click “add event”
    • Instructions are clear
    • Don’t forget to click “add event” button when you are done – if you forget, the event will not be added
    • Check your work online
other uses of flag site1
Other Uses of FLAG Site
  • Support each others’ businesses via testimonials
    • Write a post saying something good about another member’s business, and make sure to put it in that member’s category
  • If everyone puts up coupons regularly, we can create a category called “Coupons”
    • With proper awareness (an article in the FH Times, perhaps), people will start to visit the site regularly if there is regular value
advanced topics
Advanced Topics
  • Mobile is the new web
    • A growing number of people search for products and services via mobile phone
    • Easy access to location, hours and contact information is vital for mobile users
  • Video is hugely important
    • If you have videos on youtube that you would like to add to the site, see us after the meeting for a quick “how to”
    • Youtube is the second largest search engine after Google
    • Many younger people want video, not text
advanced topics cont
Advanced Topics cont …
  • Analytics help you know who is coming to your site and why …
advanced topics cont1
Advanced Topics cont …
  • Understand which searches get people to your site …
advanced topics cont2
Advanced Topics cont …
  • Are you reaching the right people?
advanced topics cont3
Advanced Topics cont …
  • Analytics dashboard …
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