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Brown Bag Branding Workshop

Brown Bag Branding Workshop. Introduction to Branding of Georgia Regents University and Health System. Mission.

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Brown Bag Branding Workshop

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  1. Brown Bag Branding Workshop Introduction to Branding of Georgia Regents University and Health System

  2. Mission Our mission is to provide leadership and excellence in teaching, discovery, clinical care, and service as a student-centered comprehensive research university and academic health center with a wide range of programs from learning assistance through postdoctoral studies.

  3. Who We Are We are growing as a student-centered research university and a patient- and family-centered academic health care center with recognized excellence in the health sciences and in strong liberal arts undergraduate, graduate and professional education, preparing individuals to succeed in tomorrow's global environment by emphasizing discovery, creativity and innovation.

  4. GRU Facts • We are one of four comprehensive research universities in the University System of Georgia. • We are the only academic health system in the state of Georgia. • Over 112 academic programs  • 9 colleges • Student body equals 9,600 • Total sponsored research equals $57.5 million • Direct economic impact in Georgia equals $1.6 billion • Total square footage of buildings equals 6.5 million • We are Jaguar Nation!

  5. What is our identity?

  6. Logos

  7. Employee Branding Tools • Brand video • Brand Style Guidelines • Branding Workshops • GReport

  8. Brand Essence Video http://vimeo.com/georgiaregents/review/61187806/a695cfaaf1

  9. PAWS Employee Intranet Resources for Brand Guidelines, Logos, Templates, etc. http://paws.gru.edu

  10. GReport • Check your email every Wednesday for the latest updates • Sign up at report.gru.edu/email • Post your events at report.gru.edu/gru-report-announcements

  11. Brown Bag Workshops • Next Workshop • May: “Web Basics” • Different workshops each month • Send topic ideas to marketing@gru.edu

  12. How do you get connected? facebook.com/GeorgiaRegentsU facebook.com/GRMedCenter facebook.com/GAChildrens twitter.com/GeorgiaRegents twitter.com/GRMedCenter twitter.com/GAChildrens

  13. Who do you contact? Office ofCommunications and Marketing marketing@gru.edu 706-721-7406

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