Administrative toolkit ocm brown bag workshop
Sponsored Links
This presentation is the property of its rightful owner.
1 / 18

Administrative Toolkit OCM Brown Bag Workshop PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

Administrative Toolkit OCM Brown Bag Workshop. Suzanne Smith Successful Branding.

Download Presentation

Administrative Toolkit OCM Brown Bag Workshop

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Administrative toolkit ocm brown bag workshop

Administrative ToolkitOCM Brown Bag Workshop

Suzanne Smith

Successful branding

Successful Branding

  • A successful brand is much more than a logo or a color scheme. It also includes everything we say about ourselves, the images we use, even how we treat our faculty, staff, students, patients, alumni, friends and visitors.

  • How we present ourselves and how we communicate to our audiences creates the public perception of our university.

  • Our brand should be built upon, and directly reflect, the university’s mission, vision and values.

Gru mission

GRU Mission

Our mission is to provide leadership and excellence in teaching, discovery, clinical care, and service as a student-centered comprehensive research university and academic health center with a wide range of programs from learning assistance through postdoctoral studies.

Our values

Our Values

  • Collegiality

  • Inclusivity

  • Compassion

  • Integrity

  • Excellence

  • Leadership

Why is your role so important

Why is your role so important?

  • In many cases, YOU are the first and last point of contact with the organization

  • YOU develop most, if not all, of our documents, presentations and handouts

  • YOU are a decision maker – YOU decide if the information is branded correctly or incorrectly

Administrative toolkit ocm brown bag workshop


are a champion of our brand!

What is our identity

What is our identity?

University logos

University Logos

Health system logos

Health System Logos

Athletic logos

Athletic Logos

Helpful tools

Helpful Tools

  • GRU/GRHS Brand Guidelines

  • GReport

  • PAWS – Employee Intranet

  • GRU/GRHS Facebook/Twitter Accounts

  • Office of Communications & Marketing (OCM)

Brand guidelines

Brand Guidelines

  • Download the complete set of brand guidelines at



  • Check your email every Wednesday for the latest updates

  • Sign up at

  • Post your events at

Paws portal and web services

PAWS (Portal and Web Services)


  • Click on Departments

  • Click on Communications & Marketing

  • Click on Templates

Templates available on paws

Templates available on PAWS

Power PointReport Covers

Electronic LetterheadSign-In Sheets

AgendasSpine Covers

ItinerariesLetterhead Guides

Meeting Minutes

Fax Cover Sheets

Shipping Labels

Mailing Labels

How do you get connected

How do you get connected?







Ocm support services

OCM Support Services

  • Media relations/Media training

  • Marketing, branding and advertising

  • Community relations

  • Web communications

  • Publications/Collateral

  • Social media

  • Editorial support

  • Videography

  • Photography

  • Speakers’ Bureau

  • Trademark licensing

  • History and Museums

Administrative toolkit ocm brown bag workshop

Thank you!


  • Login