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WLE Engagement, Communication and Knowledge Sharing Strategy 2013-2015

WLE Engagement, Communication and Knowledge Sharing Strategy 2013-2015. Contents. Highlights & gaps WLE Engagement, Comms , KM strategy New evolving areas Emerging strategic areas of work Operational strategy: Integration with IWMI Linkages to other partners

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WLE Engagement, Communication and Knowledge Sharing Strategy 2013-2015

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  1. WLE Engagement, Communication and Knowledge Sharing Strategy 2013-2015

  2. Contents • Highlights & gaps • WLE Engagement, Comms, KM strategy • New evolving areas • Emerging strategic areas of work • Operational strategy: • Integration with IWMI • Linkages to other partners • Linkages to flagship sites 3. Priorities: next 6 months

  3. Key Achievements/Highlights • Development of new materials: • WLE Booklet Brochure • Slide decks: WLE Overview & Investment opportunity General slide deck and business plan slide deck • Support to developing AC briefs AC flyers

  4. Key Achievements/Highlights • Support to existing materials/processes: • Strategy document • IDO/IP process • Developing revised strategy • Revised publication and branding guidelines

  5. Key Achievements/Highlights • Knowledge sharing: • Comms coffee chats within IWMI • Development of sharepoint (see this afternoon) • Support to irrigation workshop • Partnerships • Opportunity Fund – 5 proposals selected and being funded

  6. Website & Agriculture & Ecosystem Blog • Ag&Eco systems blog more visits than CCAFS blog in the first 6 months

  7. Top Ten blog posts

  8. Gaps/Issues • Further defining the paradigm shift with stories and practical ideas • Defining success stories/outcomes beyond IWMI • Further developing our publication policy and strategy • Finalizing SRP/AC brochures • Integrating into SRP related workshops • Using Blog to further discussions on key topics – bi-monthly themes starting with: • ESS & R • Moving to outcomes (IWMI/WLE/CPWF/AAS)

  9. WLE “Engagement, Communication and Marketing Strategy”

  10. New areas • Replace “marketing” with engagement • Renewed focus on developing ‘’flagship publications” • Organization

  11. Engagement • Renewed focus on outcomes/impact: • Engagement is a key way to integrate and ensure impact • Using TOC and Impact pathway to ensure integration at different levels (global, landscape, regional)

  12. Areas of intervention • Embedding TOC and Ips in research processes • Understanding Engagement platforms • Integrated engagement at basin level Engagement & Information Development

  13. Flagship publications: principles • Publications committee: to ensure quality, consistency and long-term thinking • Quality of science should be managed by partners • Flagship products • Flagship “state of” reports & books • Working papers • Briefing notes • Outcomes stories • Templates and publication pipelines to ensure consistency and quality when partners publish

  14. Organizing WLE Comms: Principles • Build upon the potential of 11 partners: their capacities knowledge and experience • Collaboration with IWMI • Using what is there/helping to fill gaps and build capacity • Use WLE comms as a testing ground for IWMI - institutionalize what works • Use distributed/decentralized system with small, focused team at central level (requires full-time attention)

  15. Organization • Overall Coordination • Impact Pathway, TOC & engagement strategies • Support global impact pathway • Website & Information Systems • Publications • Repackaging Program Level Operations Team + IWMI IKG + Core Partners input SRP Level • Support to SRP communication • Knowledge sharing between teams • Engagement with events Region/Flagship Level • Engagement and facilitation • Policy Communication • Support to impact pathways • Repackaging/translation • Communication for impact

  16. Emerging focal points SRPs/Cross-cutting • Irrigation • Rainfed – CIAT/Africa • RRR • River basins • Information • ESS/R – Bioversity • GP&I – Operations Support to IWMI led ones should be further addressed

  17. Emerging focal points How to identify focal points in regions: • Use of IWMI or partner regional organizations • Bid out to partner organizations (like CCAFS has done) • Appoint This needs to be decided

  18. Plan for the upcoming quarter • Engagement: IDO/Impact pathway development & Volta basin kick off • KM:Sharepoint & webinars • Discourse: Blog themes & Publication strategy finalization

  19. Plan for the upcoming quarter • Comms: AC brochures, branding and support at events • Access to Information: Outputs repository • Other: Finalize strategy, support various SRP workshops

  20. Key questions • Publications: • What are key flagship publication to focus on • Publication committee – who would be on/how to finalize • Other gaps/priorities

  21. World Cafe • Three tables, each gets 8 minutes • Tables • Publications: types of publications, current publications that are ready, strategy for funding • Articulating the paradigm shift: What stories exemplify the paradigm shift ? • Blog What suggestions does MC have on using the blog more effectively (topics, articles, etc.) ?

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