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OACB MR/DD Conference 2007. Bill Balderaz Webbed Marketing www.webbedmarketing.com. Mentos and Diet Coke. Thunder!. Sony. Sony Style. Agenda. What is Online Buzz? Why Should I Care? Reputation Management Your Word Of Mouth Q&A. Web Results. What is Online Buzz?.

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OACBMR/DD Conference2007

Bill Balderaz

Webbed Marketing

www.webbedmarketing.com



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Sony

  • Sony Style


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Agenda

What is Online Buzz?

Why Should I Care?

Reputation Management

Your Word Of Mouth

Q&A



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What is Online Buzz?

When consumers and influencers create

or distribute

content about a brand or organization

for consumption by other consumers

via online media



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Why Should I Care?

Consumers Make Decisions Based on Buzz

  • “An intelligent man learns from his experience a wise man learns from the experience of others”

    • As many as 2/3 of all purchase are influenced by WOM

    • 15% of all conversations involve a product or service

    • 40% of every WOM interaction includes communication about another media


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All Marketing Is Search Marketing

  • About 60% of online shoppers start with search; 40% of shoppers start by typing a URL or company name into a search engine

  • 26% of all returned results are consumer generated content

  • Google is showing a preference to CGM


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Customers Define Your Image

  • In 1917 George Smith wrote: “The best is that which the public determines is best.”


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We Can’t Keep Up

  • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers

  • The blogosphere doubles every six months

  • Technorati it tracking 70+ million blogs




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Crossover Factor

  • Bloggers blog about the news

  • The news reports on blogs




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What are people talking about… communicating with an organization’s audience.

MR/DD County Boards


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Sites Linking communicating with an organization’s audience.


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Blog Search communicating with an organization’s audience.

300 blog posts


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Wikipedia communicating with an organization’s audience.


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Wikipedia communicating with an organization’s audience.


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Google Trends communicating with an organization’s audience.


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Digg communicating with an organization’s audience.


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Google News communicating with an organization’s audience.


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Blogs communicating with an organization’s audience.


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MySpace communicating with an organization’s audience.


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Newswires communicating with an organization’s audience.


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YouTube communicating with an organization’s audience.


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Mentos and Diet Coke communicating with an organization’s audience.

  • All Grown Up


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Q&A communicating with an organization’s audience.


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