Oacb mr dd conference 2007
Download
1 / 38

OACB MR/DD Conference 2007 - PowerPoint PPT Presentation


  • 612 Views
  • Updated On :
  • Presentation posted in: Internet / Web

OACB MR/DD Conference 2007. Bill Balderaz Webbed Marketing www.webbedmarketing.com. Mentos and Diet Coke. Thunder!. Sony. Sony Style. Agenda. What is Online Buzz? Why Should I Care? Reputation Management Your Word Of Mouth Q&A. Web Results. What is Online Buzz?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

OACB MR/DD Conference 2007

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


OACBMR/DD Conference2007

Bill Balderaz

Webbed Marketing

www.webbedmarketing.com


Mentos and Diet Coke

  • Thunder!


Sony

  • Sony Style


Agenda

What is Online Buzz?

Why Should I Care?

Reputation Management

Your Word Of Mouth

Q&A


Web Results


What is Online Buzz?

When consumers and influencers create

or distribute

content about a brand or organization

for consumption by other consumers

via online media


Why Should I Care?


Why Should I Care?

Consumers Make Decisions Based on Buzz

  • “An intelligent man learns from his experience a wise man learns from the experience of others”

    • As many as 2/3 of all purchase are influenced by WOM

    • 15% of all conversations involve a product or service

    • 40% of every WOM interaction includes communication about another media


All Marketing Is Search Marketing

  • About 60% of online shoppers start with search; 40% of shoppers start by typing a URL or company name into a search engine

  • 26% of all returned results are consumer generated content

  • Google is showing a preference to CGM


Customers Define Your Image

  • In 1917 George Smith wrote: “The best is that which the public determines is best.”


We Can’t Keep Up

  • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers

  • The blogosphere doubles every six months

  • Technorati it tracking 70+ million blogs


Netsmart Technologies


Netsmart Technology


Crossover Factor

  • Bloggers blog about the news

  • The news reports on blogs


Crossover Factor


Reputation Management


  • Online Buzz is about getting the online media and consumers communicating with an organization’s audience.


What are people talking about…

MR/DD County Boards


Sites Linking


Blog Search

300 blog posts


Wikipedia


Wikipedia


Google Trends


Digg


Google News


Blogs


MySpace


Newswires


YouTube


Mentos and Diet Coke

  • All Grown Up


Q&A


ad
  • Login