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OACB MR/DD Conference 2007 - PowerPoint PPT Presentation

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OACB MR/DD Conference 2007. Bill Balderaz Webbed Marketing www.webbedmarketing.com. Mentos and Diet Coke. Thunder!. Sony. Sony Style. Agenda. What is Online Buzz? Why Should I Care? Reputation Management Your Word Of Mouth Q&A. Web Results. What is Online Buzz?.

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OACB MR/DD Conference 2007

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OACBMR/DD Conference2007

Bill Balderaz

Webbed Marketing


Mentos and Diet Coke

  • Thunder!


  • Sony Style


What is Online Buzz?

Why Should I Care?

Reputation Management

Your Word Of Mouth


Web Results

What is Online Buzz?

When consumers and influencers create

or distribute

content about a brand or organization

for consumption by other consumers

via online media

Why Should I Care?

Why Should I Care?

Consumers Make Decisions Based on Buzz

  • “An intelligent man learns from his experience a wise man learns from the experience of others”

    • As many as 2/3 of all purchase are influenced by WOM

    • 15% of all conversations involve a product or service

    • 40% of every WOM interaction includes communication about another media

All Marketing Is Search Marketing

  • About 60% of online shoppers start with search; 40% of shoppers start by typing a URL or company name into a search engine

  • 26% of all returned results are consumer generated content

  • Google is showing a preference to CGM

Customers Define Your Image

  • In 1917 George Smith wrote: “The best is that which the public determines is best.”

We Can’t Keep Up

  • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers

  • The blogosphere doubles every six months

  • Technorati it tracking 70+ million blogs

Netsmart Technologies

Netsmart Technology

Crossover Factor

  • Bloggers blog about the news

  • The news reports on blogs

Crossover Factor

Reputation Management

  • Online Buzz is about getting the online media and consumers communicating with an organization’s audience.

What are people talking about…

MR/DD County Boards

Sites Linking

Blog Search

300 blog posts



Google Trends


Google News





Mentos and Diet Coke

  • All Grown Up


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