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The Bone 93.7. Jamie Williams Katie McMillan Caleb Serge. Morning Disaster. 16 minutes of advertisements 31 minutes of songs 5 minutes of station identifiers 4 minutes of trivia 2 minutes of promotion for Miller Lite’s “Raise the Bar” tour 2 minutes of weather. Mid-Day Drive.

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The bone 93 7

The Bone 93.7

Jamie Williams

Katie McMillan

Caleb Serge


Morning disaster
Morning Disaster

  • 16 minutes of advertisements

  • 31 minutes of songs

  • 5 minutes of station identifiers

  • 4 minutes of trivia

  • 2 minutes of promotion for Miller Lite’s “Raise the Bar” tour

  • 2 minutes of weather


Mid day drive
Mid-Day Drive

  • 15 minutes of advertisements

  • 34 minutes of music

  • 4 minutes of trivia

  • 1 minute of weather

  • 2 minutes of promotion for Miller Lite’s “Raise the Bar”

  • 4 minutes of station identifiers


Night
Night

  • 12 minutes of advertisements

  • 42 minutes of music

  • 4 minutes of station identifiers

  • 2 minutes of weather


What we found out
What we found out

  • Less advertisements are played as the day goes on

  • More music was played at night

  • Majority of advertisements were local businesses

  • There was no news played during the three hours

  • DJ’s spoke more during the morning than during the rest of the day


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