Presentation: NightGuide DoubleLife & X-treme Power

1. Presentation:NightGuide DoubleLife & X-treme Power Sukesh Chaturvedi Philips Automotive Lighting September 2006

2. In Automechanika 2004 Philips clearly demonstrated its dedication to its mission statement. Continuously improve safety and comfort for cars, trucks/buses and motorized 2wheeler vehicles with leading lighting technologies

4. What were the reactions…

5. Latest result: • The senior jury (“the Older you get, more light is needed to see better”)appear to be extremely happy with NightGuide, • 92% find the product performance Very Good to Excellent ! • Overall 98,9 % good - excellent about NightGuide in every aspect ! Full Match to Target Group !

6. Other Feedback • In some cases consumer feedback was that the lifetime of the lamp was too short, due to: • high board voltage that shortens the lifetime of the product • high yearly mileage (more than 30 000 km/yr) • Further more: • Day time running light is more and more enforced thought out Europe

7. Therefore: Philips responding to consumer needs and as an innovator, introduces NightGuide +

8. Technical explanation: • Thanks to our technological expertise and due to research & development: • we achieved • Improvement of geometrical filament design • New gas composition and adapted pressure • Optical finish of the quartz glass tubes • which made it possible to • improved bulb performance (longer lifetime) • without loosing any light performance

9. Our consumers

10. Europe Cautious: “Driving in a cocoon” Reasons to change their car bulbs would be to have a safer, a more economical and powerful model Safety, comfort and quality are the first purchase criteria for Cautious drivers Europe Rational: “More pleasure, no stress” Rational would change their actual car bulbs for a safer or a more powerful model According to them, auto equipment specialists offer the best ratio quality/price Xenon headlights are a good way to increase safety Driving pleasure and safety first for rational drivers Our Target Group… • Cautious & Rational drivers represent 25% of the total EU drivers

11. What do Cautious and Rational state ?* • My car’s light bulb's light is designed to give me a better vision in bad weather • My car’s light bulbs' beam is twice as long as an average bulb's beam, giving me a better view of the distant road • My bulbs' light is designed to improve the contrast and to give better vision at night, giving better road sign reflection • My car’s light bulbs are made of non dangerous materials • My car light’s bulb are the best in class * Consumer segmentation France/Germany 2006

12. NEW NightGuide Double Life • Product Name : NightGuide • USP : 3-Color Safety • Tag-on : New – Double Lifetime

13. OCTOBER 06 New Special Pack Anti-theft integrated (one) Optimized Lamp visibility 2 lamps per pack Hanging option / Stand up Pack by 5 NightGuide Double Life : Packaging FEBRUARY 07 New Blister • Anti-theft integrated • Optimized Lamp visibility • 1 lamp per pack • Pack by 10 • The codes do not change. • The codes remain the same as the previous NG generation.

14. NightGuide Double Life- Codes (without Sticker) Special Special

15. NightGuide Double Life Codes (with Sticker) Specials with ADAC Stickers Special with 3VVN Stickers

16. NightGuide Double Life Codes of Blister by 1lamp Blister Blister The blister codes by 1 lamp of NGDL remains the same as the previous NG generation. The blister codes by 1 lamp of NGDL with ADAC & 3VVN stickers will also remains the same as the previous NG generation specials with ADAC & 3VVN stickers. Blister

17. The right NightGuide Double Life For Every Vehicle: H7r, H7s H7s for Projectors H7r for Reflectors

18. H7r lamps • Beam color output for H7r lamps has been further improved. Double strip: Reinforcement of the 3 colors