Leading through Change. Anne Goulding Professor of Library and Information Management School of Information Management. Study 1. Participants Librarianship students (online questionnaire) Mid-career professionals (online questionnaire) Library leaders (telephone interviews).
Anne GouldingProfessor of Library and Information Management
School of Information Management
“Internal marketing is integral to change management, and a lack of internal marketing and the ability to suppress discussions and then ‘sell’ change to an entire staff at a critical juncture in the context of re-shaping the library (to fulfil the leader’s new vision), thereby minimising resistance and optimising staff morale is a tactic sorely lacking in many public sector institutions”