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KS4 Media Studies: Who controls the press and how does it affect us?

KS4 Media Studies: Who controls the press and how does it affect us?. Objectives. To understand why newspapers feature certain stories and why certain stories are covered from a specific angle or are judged more important by different newspapers.

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KS4 Media Studies: Who controls the press and how does it affect us?

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  1. KS4 Media Studies: Who controls the press and how does it affect us?

  2. Objectives • To understand why newspapers feature certain stories and why certain stories are covered from a specific angle or are judged more important by different newspapers.

  3. “ News is what somebody, somewhere wants to suppress. All the rest is advertising.” Lord Northcliffe(1866-1922)

  4. Key Question • What is agenda setting? • Agenda setting means deciding which stories to place the most attention on. • What might influence which stories are given more weight? • What effects might this have?

  5. News Values • Perhaps more than anything else, news valuesare what set different papers apart. • News values are the qualities which explain why photographs and events are considered newsworthy. • Johan Gatlung and Mari Ruge (1965) were amongst the first theorists to define news values. • The handout you will now receive will help you to analyse news stories. • To understand why a newspaper features a particular story we will need to: • 1) Understand what it’s news value is. • 2) Consider the target audience of the newspaper – will it be a story they are interested in or from an angle that will appeal to them. • 3 ) Consider who owns the newspaper and what effect this has

  6. Who Owns The Press? In our understanding of why newspapers have certain stories, it is important for us to consider who owns the newspaper. This can have an affect on which stories they cover, the angle they have and which stories are judged to be more important. Look at the handout you have.

  7. Control by Owners • We have to accept the principle that our newspapers will be biased. • Newspaper owners like Murdoch, Northcliffe and Beaverbrook have all interfered in the day to day running of newspapers in the past – sometimes even ordering editors to rewrite their editorial opinions. • Why might owners interfere in this way? • Their own political stance/deals • Their business interests

  8. Who Benefits? • It all comes down to money! • F or news owners, they will be interested in making as much money and having as much influence as they can. • If this means trying to keep a political party in power or get another one into power because they are getting/will get something out of it financially or personally, so be it. • We live in the illusion of a democracy where we are controlled, not by having a gun pointed between our eyes, but by transfixing our eyes on our TVs and our newspapers. • They set the agenda. They decide what is talked about. They decide who and what is important for us!

  9. "...propaganda is to a democracy what the bludgeon is to a totalitarian state.” Noam Chomsky

  10. Next Week • Who does what in a newspaper and the language of news • The language of photographs

  11. Growth of the Popular Press • In the second half of the 19th century many more people learned to read. • The invention of the steam driven press and the abolition of stamp duty made it easier and cheaper to produce newspapers. • Many more newspapers appeared, featuring crime, sport and fashion, appealing to a new audience. • ‘Human interest’ stories became commonplace and many of today’s news values (criteria used to decide which stories and photos are worth using) can be traced back to this period.

  12. - Paulo Freire (1985) “Literacy is about reading the world, liberation and helping the powerless challenge the dominant assumptions.”

  13. Decoding Mastheads – Media Messages • Let’s look at some of the mastheads of current UK print media. • What image does each name conjure up in our minds? • Think of some key words associated with the title. • For example: The Sun conjures up ideas of being at the centre of the galaxy, something we need to survive. Might that give us a hint as to why they chose this name for the newspaper. Think about who this newspaper’s audience is! • How does this affect how you view this newspaper (or how THEY want you to view this newspaper)?

  14. Newspaper Consumption Survey

  15. Politics and Print News Left Wing Centre-Left Centre-Right Right-Wing Liberal-Democrats Green Party Old/New Labour Conservatives BNP, UKIP -Intolerant of others that are different - Conscious of celebrity culture (to an extent), patriotic - Concerned about traditional, cultural values being eroded -Tolerant of others - Environmentally conscious - Concerned about individual rights and political freedom The Guardian The Observer The Independent The Times Broadsheets The Sun The Daily Express The Daily Mail The Star The Mirror Tabloids

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