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MCA Denver

MCA Denver. Proposals October 6, 2009 Designing Social Awareness Electronic Media Arts Design & Digital Media Studies University of Denver. Street-level Building Identity. Kevin Moloney Challenge: Finding the MCA in the virtual and physical worlds. Google Earth.

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MCA Denver

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  1. MCA Denver • Proposals • October 6, 2009 • Designing Social Awareness • Electronic Media Arts Design & Digital Media Studies • University of Denver

  2. Street-level Building Identity • Kevin Moloney • Challenge: Finding the MCA in the virtual and physical worlds

  3. Google Earth • More than 200 million users • Common day trip or vacation planner • Convenient aid for finding a building’s location • Most of Denver in 3D

  4. Google Earth Solutions • Create 3D building for submission to Google • Temporary ID on building exterior (banner, window lights, projection) for model photos • Use glowing images made at dusk

  5. Online Maps Solution • Unique building ID art painted on café rooftop

  6. Pedestrian Access • No crosswalk at Delgany • Patrons waiting 5 minutes to cross at last month’s opening • High-traffic street crossing • Unclear that bridge is an efficient crossing

  7. Pedestrian Solutions • Petition city for: • Signaled crosswalk at 15th and Delgany (satellite of Wewatta stoplight) • Distinctive crosswalks readable by passing cars and from online maps

  8. Or petition for • Signage directing southbound pedestrians to bridge • Signs directing drivers to nearby public parking

  9. Directional Signage • MCA signs exist on Speer Blvd. • However: • They lead to Wewatta & 15th, but no further direction to museum • Solution: • Place a left-pointing sign at 15th facing traffic on Wewatta. • Place similar signs east and west on 15th St.

  10. Building ID Signage • 12,000 cars per day pass MCA on 15th St. (2003) • MCA DENVER fixed sign virtually invisible from a car • Vertical spelled-out sign set back and impossible to read from moving car • Bleeding heart distinctive but not always identified with the museum

  11. Building Signage Solution • Building-mounted permanent sign on 15th St. side of building • Use upper and lower case for passing car readability • Spell out Museum name for clarity

  12. Sarah Soriano Activating the Exterior : Light and Sound

  13. Community Partnerships MCA as a Nonprofit Ben Zenner MCA Denver

  14. Reaching a larger spectrum of constituents Mutually beneficial Partnerships that foster results Augmenting Awareness & Impact

  15. MCA outreach program Educational facility/art instruction for under served schools Collaborative exhibitions w/ other nonprofits Benefit openings Connecting with Community Outreach Program

  16. The Other Side Arts (TOSA) -Noel Walker – Outreach Director -Open Studio Program Museo de las Americas -Educational Programming Denver Office of Strategic Partnerships (DOSP) Other causes/ organizations like Project Cure Entities to Emulate & Work with

  17. Exposure for museum Art as catalyst for change What can be gained

  18. Daniel McGlynn Challenge: Finding ways to increase the MCA audience. Increasing MCA Audience

  19. Currently have a discount for those that come on public transportation or bikes. Creating a larger involvement with the Denver bike community will open the MCA to a larger audience. Denver MCA and Bikes

  20. Denver Bike Ride • Host a weekly or monthly bike ride around Denver. • Very few art bike rides around the country. • Local cruiser rides have attracted upwards of 600 riders.

  21. Team with Local Bike Co-Ops • Teaming with co-ops would bring audience that might not be aware of MCA. • Possible program with bike parts donated for discounted admission. • Often have family bike rides, combine this with possible larger MCA bike rides.

  22. Create Shows Around Local Bike Culture • Tap into artists that are part of local bike culture. • Create place for local bike builders to display their work. • Pair large ride with opening. • Offer bike designed by local artist for raffle.

  23. Amy Jones Museum Cafe

  24. Increase the visibility for the MCA DEN by revitalizing the museum café into a memorable and unique experience all it’s own objective:

  25. a roof top eatery featuring organic and locally grown food limited exposure on the current MCA DEN website what’s already out there? what’s lacking? • the museum Café is in need of a distinct characteristics that • provide sustenance for both • the mind and body.

  26. the museum Café is a powerful marketing tool which can heighten the viability and familiarity of the MCA DEN why focus on the Café?

  27. “A great restaurant can attract museum attendance and keep visitors there longer while making them happy with the possibility of a delicious (and convenient) pre- or post-exhibit diversion.” Stefanie Berry Stark “Artful dining is in at Museum Restaurants” USATODAY.com

  28. neuegalerie is a museum devoted to early twentieth-century german and austrian art and design to continue the theme, the museum features a austrian Café featuring authentic viennese coffee and unforgettable desserts. the décor has been thoughtfully laid out to resemble a turn of the century viennese café example:Café Sabarsky, Neue Galerie New York, NY

  29. a heighten exposure of the current Café concepts: LEVEL I adapt Café into a venue suitable for hosting private parties and business functions

  30. the city museum features an eclectic collection of found and contemporary art. the museum boasts accommodating flexible rental scenarios and guarantees a memorable experience example:City Museum, St. Louis, Missouri

  31. concepts: LEVEL I b what do the neighbors think? survey city planners, neighborhood builders & developers, and current residents that surround the MCA DEN what kind of venue would residents like to have access to? what would attract people from the surrounding businesses to dine at the museum Cafe?

  32. concepts: LEVEL II a call in the professionals consult a firm specializing in restaurants and food service development theculinaryedge.com restaurantdevelopment.com restaurantsolutions.com

  33. concepts: LEVEL II b art you can eat invite professional chefs to create a menu that reflects current exhibits

  34. example:Fraser Garden Court Terrace, Museum of Fine Arts Boston, MA at Fraser Garden Court Terrace, chefs create themed meals around current exhibits: exhibit titled “dangerous curves: the art of the guitar” inspired a german chocolate espresso cake and a poached pear dessert-each shaped in the form of a guitar

  35. concepts: LEVEL III Invite a professional chef to open his or her own restaurant

  36. example:Puck’s at the MCAMuseum of Contemporary ArtChicago, IL “It's no longer unusual to find celebrity chefs at the kitchen helm (such as Wolfgang Puck, who's behind Puck's at the Museum of Contemporary Art in Chicago), white tablecloth service and stunning décor.” Stefanie Berry Stark “Artful dining is in at Museum Restaurants” USATODAY.com

  37. Participatory Frameworks Leo Kacenjar Thinking in frameworks of participation to increase public good

  38. Participation and Convergence Participatory media is changing the ways in which audiences interact with media. Bottom up vs. top down Aesthetic Poaching Participatory media hope to grant publics: Empowerment Art/Media/Techno Literacy Deeper Critical Engagement

  39. Platforms and Frameworks A flat surface to build upon or an essential supporting structure Problem solving by creating a toolset, rather than a single solution Reflexive, evolving, communal, polymorphous A sustainable practice

  40. Combined the positive effects Denver Open Media Acknowledging public desire to engage Capitalizing on participation in new ways Development of platform Participatory Frameworks

  41. Digital Media Works Participatory Art External Projection Platform Participatory DIY Branding Extrapolation: MCA Denver

  42. Andrew Baldwin Taking the Idea Box to the next level Interactive Art: not just for kids

  43. The Idea Box allows children to interact with contemporary art It allows them to reinterpret their experience and to share it with other children Creating a canvas

  44. A unique way for adults to experience contemporary art would be through a Multi-touch table Using a Frustrated Total Internal Reflection Display, various digital artists work could be displayed To date very few museums have yet to utilize this technology Expanding

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