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Internet Revolution: An Introduction to the World Wide Web

This chapter provides an overview of the Internet, its evolution, and the impact of the World Wide Web on communication and commerce. It also covers the basics of File Transfer Protocol (FTP) for transferring files over the Internet.

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Internet Revolution: An Introduction to the World Wide Web

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  1. CHAPTER 5 AN INTRODUCTION TO THE INTERNET

  2. The Internet as a Whole • It began as a federal government project. • It evolved to satisfy the demand of commercial interest. • What is the internet • The worldwide computer network accessed via modem. • It connects universities, government, businesses and individual around the world. • It is a virtual community of cooperation which covers entire globe. • It has no physical home, dimension, weight and texture.

  3. The Internet as a Whole (cont.) • Differences between the Internet and commercial on-line services: • The on-line services are commercially controlled and programmed to serve the the subscriber. • The internet is decentralized by design with little controlled by any party. • The Internet thought to be a rogue in nature by some. • Internet works surprisingly reliable that would never be silenced. • In case of war or disaster, the internet connection might be broken in one place, and yet pop up and reconnected in another location.

  4. Internet Revolution • In 1969, an experimental computer network called ARPANET was created. • In 1973, Bob Kahn of DARPA initiated the ‘internetting’ research program. • During 1980-81, BITNET and CSNET were initiated. • In 1982-83, the first desktop computer is introduced. • In 1986, the Internet Research task Force came into existence. • In 1989, the NSFNET backbone was upgraded to T1

  5. Internet Revolution (cont.) • In 1991, The Gopher was developed by the University of Minnesota. • In 1992, the internet society was chartered. • In 1993, the NSFNET backbone network was upgrades to T3. • Between 1993-94, Mosaic and Netscape Navigator were introduced • In 1995, RealAudio technology was introduced. • The Web surpassed FTP in March 1995 based upon byte count.

  6. FTP Files Copying Files (FTP) to and from a Windows Computer Center for Academic Computing, Penn State Moving Files to and from a Server: Introduction to File Transfer Protocol (FTP) The questions and answers below provide an introduction to File Transfer Protocol. • What is File Transfer Protocol (FTP)? • When you create your own web page or want to get files from another computer, you need special software that manages file transfer -- File Transfer Protocol software. You use FTP software to carry out the file transfer process.

  7. FTP Files (cont.) • What are the things I need to know to "do FTP"? • Where is my server? • What is my server name? • Where should my files go on the server? • What type of files am I sending -- text, graphics, etc.? • Where are my files on my own computer? • What is happening when I put a file on a server? • A copy of your file goes to the location you designate on the server. • What is hapeining when 1 get a file from server • A copy of the files is transferred to a location you designate on your computer.

  8. FTP Files (cont.) • Why must I put my web pages on a server? • So that it is in a "public place" where others can see your web pages. Unless your computer is running as a server, no one will see your web pages. • What is FTP software (client)? • File Transfer Protocol (FTP) software (client is the proper term) is the means by which computers connect and "talk to" each other. The FTP "client" communicates with remote FTP server using special commands. • What is upload and download? • Upload - copy files from a local computer to a remote computer, • Download - copy files from a remote computer to a local computer

  9. FTP Files (cont.) • What knowledge will help most in leanring to transfer files (do FTP) ? • 1.Understand file folder/directory structure on your own computer, that is, files in folders which may be inside other folders. • 2.Be able to create folders and save files/documents in them. • 3.Know how to find, move, and copy files/documents on your own computer. • 4.Be able to open files/documents from within an application, for example, open a word processor and then from the File menu, find and open a document from the document window. • Caution:If you do not understand items I to 4 above, you may have difficulty in transferring files to a server. You should first learn to manage files on your computer.

  10. The new Channel-Internet • It is not technology, it is direct marketing. • It has to be integrated into the marketing plan/data base. • It has to be analyzed along with traditional direct marketing channels. • Implementation is critical/it has to be done correctly. • The Web is both a front-end and back-end communication vehicle.

  11. Competition in the Internet • Comparative shopping is easy. • Purchase around the clock. • Aim at creating satisfied customers. • Marketers have the ability to analyze each on-line customers. • It decreases costs and increase customer loyalty. • Internet is wonderful for experimentation. • Change of design and strategies get instant measurements. • Comparison of traffic is available site by site and category by category.

  12. New Metrics of On-Line Merchants • Analytical tools and data sources are more sophisticated then what is available to traditional merchants. • Data are available in real time. • Identifies the visitors from the shoppers category to the buyers. • Identifies the migration from the shoppers category to buyers. • Identifies the motivational pages, which is not available to traditional retailer.

  13. Data Analysis in the Internet • Recognizes Web traffic . • Measures site visitors behaviors. • Measures pages seen before and after. • Measures the impact of creative designs. • Determines where the visitors came from. • Measures the clicks on an Ad/page • Helps assess the value of affiliations with other Websites or search engines. Source: Presentation at the Professors’ workshop of Direct Marketing Association.

  14. Current Internet Usage Trend • Median Age: 33 • Average income: $59000 • Single: 59% • Married: 41% • Children under 18 at home: 34% • College degree: 57% • Professional: 30%

  15. Current Internet Usage Trend (cont.) • On line shoppers: • 1995: 3 million • 1999: 23 million • 2020: 61 million • On-Line revenues: • 1996: 0.7 billion • 1999: 11 billion • 2002: 41 billion

  16. Current Internet Usage Trend (cont.) • In 1998: (in millions) • Travel: $2,091 • PC hardware: $1816 • Groceries: $279 • Books: $216 • PC Software: $173 • Tickets: $127 • Music: $81 • Clothing: 471

  17. Current Internet Usage Trend (cont.) • Non users of Internet: • Fear of hackers: 21% • Lack of products: 16% • Do not need it: 15% • Reveal personal information: 13% • Poorly designed site: 8% • Unknown business: 6% • Losing merchandise: 6% Source: Time, July 20, 1988

  18. Current Internet Operations and Tools • The architecture of the internet is based upon client-server relationship. • E-mail is designed for personal and business communications. • To use e-Mail: • A user name • A machine or host name • A domain • Along with e-mail come List Servers or listserv

  19. Current Internet Operations and Tools (cont) • Telnet: • Gateway to other hosts • Multi-User-Dimensions (MUD) • Multi-User Simulation Environment (MUSE) • File transfer protocol. • The World Wide Web • Search Tools

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