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DIGITAL EXTENSION IN ZIMBABWE: SHARING LOCAL KNOWLEDGE IN LOCAL VOICES “ PODCASTING” Agriculture Coordinating Working Group 26 April 2012. Lawrence Gudza [email protected]

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DIGITAL EXTENSION IN ZIMBABWE: SHARING LOCAL KNOWLEDGE IN LOCAL VOICES “ PODCASTING”

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Digital extension in zimbabwe sharing local knowledge in local voices podcasting

DIGITAL EXTENSION IN ZIMBABWE: SHARING LOCAL KNOWLEDGE IN LOCAL VOICES

“PODCASTING”

Agriculture Coordinating Working Group

26 April 2012

Lawrence Gudza

[email protected]


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

“The gift of material goods makes people dependent, but the gift of knowledge makes them free”

E.F. Schumacher

“The gift of material goods makes people dependent, but the gift of knowledge makes them free …. “ – E.F. Schumacher


Challenges facing communities

Challenges Facing Communities

Despite existence of extension services, no noticeable and significant positive livelihood transformation in Zimbabwe.

  • Extension officers follow their organisation mandates and not the communities’

    • Design, formatting, packaging and dissemination

    • Use of brochures, posters, languages

  • Literacy can become a challenge to understand messages

  • Roads and communications infrastructure poor or non existent

  • Brain drain within the formal extension structures as experienced ones seek greener pastures

  • Lack of adequate resources for effective formal extension services


Problem background challenges to effective extension services

Problem Background – Challenges to effective extension services

The challenges of development is not necessarily a lack of knowledge, but some of the following:

  • Coordination: – of activity on the ground

  • Availability: - of useful knowledge where needed

  • Awareness: - about and where knowledge is

  • Relevance: - where available, relevance of that knowledge

  • Language: - often, inappropriate

  • Formats: - literacy rates often ignored

  • Channels: - appropriateness


Challenges facing communities1

Challenges Facing Communities

  • There can be a total of 7 + extensionists in one community

Organisation

B

Organisation A

Organisation

G

Organisation

C

Organisation

D

Organisation

F

Organisation

E

COMMUNITIES

  • Little to no evaluation done to verify effectiveness of practices


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Digital Extension Model

PARTNERS

Collaborators

  • KNOWLEDGE REPOSITORY

  • Local scientific and indigenous knowledge

    • Livestock

    • Health

    • Environment and DRR

    • Social Services, etc.

Feedback

Extensionists / Lead Farmers/Paravets

COMMUNITIES


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Digital Extension Collaboration Model

Veterinary Services

Other Government partners

AGRITEX

Livestock Development

EMA

Other

Knowledge

Nodes

Implementing Partners

ORAP

Christian Care

OXFAM

Child Line

FAO

LEAD

CRS

MSF

SNV

KNOWLEDGE NODE

Other

Development Partners

LGDA

MoritiOaSechaba

Hlekweni

Dabane Trust

COMMUNITIES


Digital extension addressing challenges

Digital Extension addressing Challenges

  • Digital Extension offers the following advantages:

    • Extension agents collaborate on the design, formats and distribution channels of their products

    • Localised Knowledge Nodes

    • Knowledge content is in local voices and language

    • Lead farmers tap into a wealth of indigenous knowledge

    • Content ownership shifts from experts to communities

    • Appropriate content becomes accessible 24/7

    • Technology has no bad days and is consistent


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Community Knowledge Sessions


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Community Knowledge Sessions


Local content in local languages

Local Content in Local Languages


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

DIGITAL EXTENSION N ZIMBABWE

Project: - PODCASTING

  • Pilot 2008 – Mbiredistrict Mashonaland Central

  • Project Roll Out – Guruve and Bindura districts – Mashonaland Central

  • Scaling Up - Gwandadistrict– Matabeleland South

  • Scaling Up – Bulilima, Mangwe, Gwanda and Mwenezi

  • Potential Explosion– Chimanimani, Chipinge and Buhera South

  • Local Partners:All government extension departments: AGRITEX, Health, EMA,

  • Social Svs, Youth, ZINWA, Farmers’ groups

  • All local development agents (NGOs, CBOs, PVOs & RDCs)

  • Community Knowledge Needs: - Diverse: Water, Health, Crops, Livestock, WASHE Environment, Markets

  • Established the first Knowledge hub in Guruve

  • Established second Knowledge hub in Gwanda, Matabeleland South

  • Established third Knowledge hub at FACT, Mutare


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Digital Extension in Zimbabwe

  • Upwards of 100+ Knowledge products now accessible on demand

  • Women now able to: (1) diagnose livestock diseases, (2) treat livestock, and (3) management: e.g. castrations, de-horning, immunisationsetc

  • Women now at the forefront of knowledge dissemination e.g., PRP ii, 60% women and 40% men.

    Impacts:Impacts_Digital Extension.pptx


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Impact of Digital Extension in Zimbabwe

  • Women now able to: (1) diagnose livestock diseases, (2) treat livestock, and (3) management: e.g. castrations, de-horning, immunisations, etc.


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Impact of Digital Extension in Zimbabwe


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Where we are at:

Testing Channels and Formats

Feedback / learning

Content

Format

Share

delivery

New sources of content captured including indigenous knowledge

Alternative formats are tried and tested for their impact

Innovative disemination through partnership, websites etc.

innovate


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Community Knowledge Sessions


Cost numbers impact

Cost, Numbers, Impact

Cost: Cost_Podcast Cost Comparison.pptx

Numbers reached: Numbers_Digital Extension.pptx

Podcasting Impact: Impacts_Digital Extension.pptx


Digital extension in zimbabwe sharing local knowledge in local voices podcasting

Digital Extension

(Podcasting)

A Case for Digital Extension - (podcasting)

Thank you for Sharing


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