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Leotek Electronics Corporation The Leader in Electro-Optics Technology

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Leotek Electronics Corporation The Leader in Electro-Optics Technology

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    1. Leotek Electronics Corporation The Leader in Electro-Optics Technology

    2. Table of Contents Introduction The Starting Point Going Through the Process The Future Challenge Conclusions

    3. Henry Ford Theory of a 3-Leg Stool Mr. Henry Ford was once asked: You said that Technology, Marketing and Financing are the three most important ingredients for a company to be successful, can you tell me which one of these three is the most important ? Mr. Henry Ford answered: Technology, Marketing and Financing are just like the three legs of a stool, now can you tell me which one of these three is the most important ?

    4. II. The Starting Point II-1. Product Selection II-2. Attractive Market Potential II-3. Competitive Situation

    5. II-1. Product Selection Product: Light-Emitting Diode (LED) products * Energy-efficient product: a world-wide trend * Environmentally friendly, low maintenance cost and compact size: Technology of the future; Everything that lights up will be made by LEDs Market: LED traffic signal light grew at a rate of 80~100% per year Technology: * My expertise and strength * Team: Available in Taiwan; Taiwan was (and is) the 2nd largest LED country in the world. Financing: Available in Taiwan (Many VCs)

    9. II-3. Competitive Situation in LED Traffic Signal Lights (1999)

    10. II-3. Competitive Situation in LED Traffic Signal Lights (1999)

    12. III. Going Through The Process III-1. The Dilemma III-2. The Answer III-3. The Strategy III-4. The Achievement

    13. III-1. The Dilemma (Year 1999) Market Share: ~95% of market share occupied by 4 major companies; Leotek had only ~1% Technology: These 4 companies combined owned 7 major patents; Leotek had only 1. Financing: 3 of these 4 companies were subsidiaries of large companies with strong financial backing; Leotek had very little financing. In Addition: These companies entered the market much earlier, with well-known names, strong management and technology teams, well established management systems, etc.

    14. My Question The LED traffic signal light market is being occupied by many established companies, do I have any chance here?

    16. My Question The LED traffic signal light market is being occupied by many established companies, do I have any chance here?

    21. Optical Design - Better optical designs allow Leotek to use fewer LEDs to meet the ITE specifications at lower cost - Filed 2 patents Driving Circuit Design - Better temperature compensation circuit design allows Leotek to have lower cost of the driving circuit - Filed 1 patent Installation Design - Easier and faster installation designs allow 5- minute installation compared to 20-minute installation of competitors products - Filed 4 patents

    29. Capitalization of Leotek

    34. Summary Leotek was established in 1993, with no products, no market and very little money (US$36,000 capital). Spent 5 years searching for products to manufacture, to market and sell. Decided to focus on LED traffic signal lights in 1999 with a market share of 1% in U.S.A. In 2001, Leotek became the world 3rd largest LED traffic signal light manufacturer, with a world-wide market share of 20%

    35. IV. The Future Challenge IV-1. Whats next ? IV-2. Goal in LED traffic signal light IV-3. LED commercial product market IV-4. When you are in a pack IV-5. Summary

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