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Project: Product Development-Haggis

Project: Product Development-Haggis. By the end of year 2005, the new products will be offer:. Existing Products Traditional Haggis Americanized Haggis Vegetarian Haggis. New Assortments Taiwanese Haggis Mexican Haggis. Consumer’s wish Changing eating trends

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Project: Product Development-Haggis

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  1. Project: Product Development-Haggis • By the end of year 2005, the new products will be offer: Existing Products Traditional Haggis Americanized Haggis Vegetarian Haggis New Assortments Taiwanese Haggis Mexican Haggis

  2. Consumer’s wish Changing eating trends Preference for “value-added” product Greater nutrition Variety of taste Driver: Why Is Product DevelopmentImportant to McBain?

  3. Challenges Huge unmet demand for wider range of flavor Opportunities Increase consumer outreach Ensure sustainability Why Is Product Development Important to McBain?

  4. Research Shows Clients Demand Wider range of variety • Traditional Haggis • Americanized Haggis • Vegetarian Haggis • Taiwanese Haggis • Mexican Haggis

  5. Marketing Strategy Health Concerns: • McBain wants to promote Haggis as the balance source of nutrition • Low saturated fat

  6. Limitations • Budget

  7. a. Volume requirements/ expectationsb. Profit requirements/ expectationsc. Consumer trends and needsd. Technical innovationse. Preliminary economic analysis Determine food product target(s) based on:

  8. McBain USA Mid West Plant Less expensive setup Test Market

  9. Production Process Packaging Meat Mixing Blending Additives

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