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Visitor Industry Product Development Workshop. Camille Ferguson Sitka Tribe of Alaska’s Economic Development Director . Sitka Tribe of Alaska’s Cultural Tour Program . Example of Cultural Tour Program Resources Needed Components Partnerships . Welcome to Sheet’ka.

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Visitor Industry Product Development Workshop

Camille Ferguson

Sitka Tribe of Alaska’s

Economic Development Director


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Sitka Tribe of Alaska’s Cultural Tour Program

  • Example of Cultural Tour Program

  • Resources Needed

  • Components

  • Partnerships


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Welcome to Sheet’ka

History is not only about what happened, it is also about the present, yours and ours.  We cordially invite you to experience Sitka on a Tlingit Cultural Tour!  Not as an outsider looking in - but as a participant, with us,  in an ancient and ever changing world.


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Our Mission

To present local, native culture in a positive, reinvigorated tone; resulting in tour program with an authentic perspective on the Tlingit culture, while providing economic opportunities for the native community of Sitka.


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Training Resources

Cultural

  • Tlingit Elders

  • Kayaani Commission

  • Local Herbalist

  • Southeast Alaska Indian Cultural Center- Artist Program

  • STA- Traditional Foods Program

  • STA-Customary & Traditional Resources

Local

  • Sitka’s National Historical Park

  • Sitka Historical Society

  • St. Michaels Russian Orthodox Church

  • Alaska Host Program

  • Sheldon Jackson Museum


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Business Concept

  • Employment for Native Community

  • Profitable and Self - Sustaining

  • Authentic Quality Tour Product

  • Perpetuate Tlingit Culture


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Sitka Attractions

Landscape

History

Culture


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More attractions..

Wildlife

Adventure

Fishing


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Tour Package

Sitka National Historic Park

Authentic Native Dance Performance

Alaska Raptor Center

Sheldon Jackson Museum


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Benefits

  • Expanded service help business compete in today’s full-service market

  • Future profits for Tribal Citizens

  • Increased Employment for Tribal Citizens

  • To perpetuate our culture through tourism.

  • Create a pride among native people


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The Kuskokwim -

Bering Sea Adventure

Package Product

Anchorage “Gateway to Alaska”

Bethel

“Western Alaska’s Hub”

Toksook Bay

Dance

Birdwatching

Grass Baskets

Mekoryuk

Reindeer& Musk-ox

Quiviut

Birds

Quinhagak

Hiking

Fishing

Beaches


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Tourism Planning for Bethel

  • Planning Group- Stakeholders

  • Resources

  • Planning Development

  • Understanding Tourism

  • Benefits of Planning


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Chamber of Commerce

Visitor’s Bureau

City Government

Village Corporations

Tribal Governments

Businesses

Education, University

State and Federal Agencies

Individuals and Elders

Tour Operators

Cultural Organizations

Tourism Planning Group


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Cultural Programs and Interests

Transportation Providers

Funders

Internet, on-line programs

Planning tools, example: comprehensive community planning internet resources

Tourism Resources


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Start up and Operational planning

Incubator – Small or new business, Department of Labor, others

Small business training – UA

Accounting

Tour guiding and operators

State DOLWD programs – targeted, small business,

Information about individual village- history, cultural emphases, movement

Self sustaining operation - revenue

Tourism Planning Development


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Wildlife

Scenery

Culture

History

Nature

Fishing

Adventure

Visitors want to hear, see, feel and taste their experiences

Visitors want to be connected with the people who live in Alaska.

What do Alaska Visitors Want


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Benefits of a Healthy Visitor Industry Planning

  • Increased Business Opportunities

  • Increased Employment Opportunities

  • Ability to Promote Development and minimize negative affects on cultural ways, historical sensitivity and preservation allowing for local control.

  • Create a Sustainable Tourism base for the community that will support City Government


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Bethel

Mekoryuk

Quinhagak

Goodnews Bay

Toksook Bay

Napakiak

Community Participants


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Community Profile 5-A’s

  • Access

  • Attractions

  • Accommodations

  • Advertising

  • Attitude


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Tannery

Community House

Store/Market

Tribal Tours

Rental

Cost – Artists help operational costs

Sitka

Opportunities

Challenges


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Rivers – summer

Rivers – winter

History

Survival

Sleeping Giant

Food

Brochure, promotion

“Delta” opportunities - compares to Mississippi

Reminds people of Newfoundland, New Brunswick

Collecting history

Lodging & accommodations

Food

9/11

Policies, governance

Infrastructure

See through new eyes

Y/K Delta

Opportunities

Challenges


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National Wildlife Refuge

Catcher/Seller fishing licenses

Internet

Language Dictionary - common words

Bragging rights

Lack of infrastructure can work to your advantage

World wild web

Kayaking experiences, traditional transpo.

6 pack licenses

Insurance

Follow-through, delta-wide

Networking

Operation costs

Need a plan B – weather, etc.

Y/K Delta

Opportunities

Challenges


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Alaska Airlines

Extra day in Bethel

Airport, Air hub

Local tours

Air charters – flights to check out Bethel

Alaska packages including Bethel

Domestic travel advantage, post 9/11

Reactions/Impressions (of residents)

Information at airport

Trip planning information

Bethel

Opportunities

Challenges


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Destination – cultural center, hovercraft…

Business travelers, add something fun

Companion (fare)

ANHC partnership

Anchorage Museum

Tapes, photo’s and films that exist

KYUK videos

Negative reputation or image

Need photo’s & information

Historic preservation project

Insurance

Maps and information

Bethel

Opportunities

Challenges


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AK Humanities Forum

Library

AVCP – Cultural Heritage program

Marketing Strategy

Village dollars

Hotels, restaurants

Hub

Fish processing/smoking – MAP a resource

Region Artists/Artwork

Saturday Market

Regional Cultural Center

Sales outlets

City Tourism Project – VISTA, Chamber

Transportation $

Bethel

Opportunities

Opportunities


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Nunivak Island

Sleeping Giant, we use the whole island

We have names for the rivers

Water taxi

reindeer,

Birds

Mink

Culture camps

Cruise West-Nash, guides went on board this year

Known, reputation – use to promote region

Dance

Mekoryuk

Opportunities

Opportunities


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Arts and Crafts masks

Traditional knowledge preservation

Reindeer products

Halibut

Quiviut

Humanities Forum map

language

Mekoryuk/Nunivak Island

Opportunities

Challenges

  • Getting artists to market, Nash

  • Lodging

  • transportation

  • Wilderness constraint

  • Market research


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Nunivak Island

Sleeping Giant, we use the whole island

We have names for the rivers

Muskox, reindeer hunts,

Birds

Mink, seals

Beaches

Culture camps

Cruise West-Nash, guides went on board this year

School/senior project i.d. target market

Bethel bird (Audubon) trip to Nunivak

Science Camp Nash

Mekoryuk/Nunivak

Opportunities

Opportunities


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Fishing

Hunting – birds bear moose

Seals

Fish Plant

2 rivers

Mountains

reindeer

Transportation – to airport, etc.

Need property at airport

Dance, bringing back

Quinhagak

Opportunities

Challenges


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Potential lodging

Dillingham links

Togiak Refuge near

Floaters

Transport – airport shuttle

Coffee shop

Expanded airport

Quinhagak

Opportunities

Challenges


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Road system

Fishing from shore

History, old village

Tours, visitors from all over are coming

Diverse ecosystems, species

History, reputation – radical

Beach walks

Coffee Shop Survey-market info.

What will you tell your friends about here.

Quinhagak

Opportunities

Opportunities


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Hills, mountains,

Marine mammals

Carter Bay, Chagvag

Water and sewer system improvements

Togiak, 3 refuges

Walrus haulouts

Training for guides

6 pack licensing

Business startup

Follow through, sticking to it.

Duplication of services, avoid

Networking, coordination

Insurance

Goodnews Bay

Challenges

Opportunities


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Airport Expansion

Dillingham links, ERA, Freshwater Adv

Tribe interested in developing an ecotourism business

Arts and crafts – masks, baskets

Commercial fishery

Platinum (historic mining)

Bay Tour

Fishing reputation (trout)

Museum

Dance group (travelling)

Moravian youth group

Kayaking, canoeing

Bedrock

World is getting smaller

internet

Goodnews Bay

Opportunities

Opportunities


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5 salmon species

Take a steam

Doing business with the State, for rural, tribal developments

Networking

FUEL

River use impacts

Goodnews Bay

Opportunities

Challenges


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Grass baskets, local artisans

Hills – skiing, recreation

NO TREES

Road developments planned

Etolin Strait – birds, whales

Herring and halibut – commercial

Dance, cultural events, Youth

No tourism businesses

Starting in the business

Communications between villages, with State,

Mentors

Shallow water port

Tooksook Bay

Opportunities

Challenges


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Arts and crafts website sales

Blackberry festival

School Teacher retreat/training

Scenic, cliffs

Muskox

Transport opportunities

Subregional clinic

Access

Lodging

Fuel

Shelter, communications, information at airport

Tooksook Bay

Opportunities

Challenges


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Ecotourism

access

Existing operation – boats, cabins

Hovercraft access

River tour from Bethel

Eagles, falcons, BIRDS

Unique vegetation, language

Kesirolic River – special, fragile Wild River NWR

Built it but nobody has come yet

Opposition, reservations

Operating capital

Expensive transport

9/11

River use impacts proposed hp limit

Akiak

Opportunities

Challenges


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Baskets

Ivory Carvers

Shore, beach

Lodging

Fish camps

3 rivers

1200 residents

Airport

Water and sewer

Washeteria (sauna)

Hooper Bay

Opportunities

Challenges

  • Water and sewer

  • Fuel and Energy costs

  • Wildlife Refuge

  • Communications at airport


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Fuel is available, swipe your card

Sand Dunes

Wildlife Refuge

2 dance groups

Spring seal hunts

Hooper Bay

Opportunities

Challenges


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Japan – students (Mt. Edgecumbe) who know japanese

Markets


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Partner Package Opportunities


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AFN – pursue economic development strategy statewide

Platform


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Fisherman

Birdwatchers

Adventure Traveler

Eco tourist

Botanists

Who are my Customers?


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Partners for Marketing

  • Chamber of Commerce

  • Convention & Visitors Bureau

  • Alaska Travel Industry Association

  • American Indian Alaska Native Tourism Association

  • Your Package Partners


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Alaska Airlines – News Story

America Native News Calling- National Live Interview

Statewide News Story

ATIA – New Products

Travel Writers

News and Press Releases

Media


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Brokers

  • Visitors Bureau or Chamber

  • Tour Operators

    • Alaska Unusual

    • All Alaska Tours

    • Premier Alaska


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