Product and Distribution Strategies

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Explain marketing\'s definition of a product and list the components of the product strategy.Describe the classification system for consumer and business goods and services.Distinguish between a product mix and a product line.Briefly describe each of the four stages of the product life cycle.. List the stages of the new-product development process.Explain how firms identify their products.Outline and briefly describe each of the major components of an effective distribution strategy.I33132
Product and Distribution Strategies

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1. Product and Distribution Strategies

3. Product Strategy

7. Product Lines and Product Mix Product line - group of related products that are physically similar or are intended for the same market.

26. Non-Store Retailing Direct response retailing Internet retailing Automatic merchandising Direct selling

30. Retail Locations Planned Shopping Center Shopping Mall Regional Mall Lifestyle Mall


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