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Team 2: SONY eReader

Team 2: SONY eReader. Alyssa Walsh Amanda Arvin Mark Leaver Xavier Ortiz. Mission/Vision/Wining. Mission -“Make” “Believe” Vision -Consumer convenience, Affordability Winning -Preferred eReader in education. Target students Special Applications Maintain Low-Cost Ease of use

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Team 2: SONY eReader

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  1. Team 2: SONY eReader Alyssa Walsh Amanda Arvin Mark Leaver Xavier Ortiz

  2. Mission/Vision/Wining • Mission -“Make” “Believe” • Vision -Consumer convenience, Affordability • Winning -Preferred eReader in education

  3. Target students Special Applications Maintain Low-Cost Ease of use Educational sector Young consumers Continuous use Customers for life Elementary schools Middle Schools High Schools Higher Education Exclusive content Sound Strategy

  4. Updated Value Curve Refined strategy Sony Reader as a complementor Carve a new market Create innovations, import ideas, and eliminate features

  5. Organization with the ability to produce a good or service at a lower cost then competitors Sony is a Low-Cost leader -Already established distribution channels -Customer base (brand loyal) -Less capital and human resources for expansion Organization with the ability to be a low-cost leader in a narrow market segment Sony: considered a focused low-cost leader -Economically priced e-Reader device market segment -One of the lowest price e-Reader devices in market Focus on being a complementor Low-Cost Leadership/Focused

  6. Organization with a uniqueness that customers are willing to pay extra for -Gain greater market share -Higher profit margins Criteria required for successful differentiation -Uniquely satisfy one or more needs that are valued by buyers -Customers must be willing to pay higher prices Coca-Cola and Pepsi Unique products are targeted to a particular market segment or arena Greater differentiation = smaller target segment -Less individuals with money to purchase product Mercedes Benz: -Imports only its most expensive top-of-the-line models -Focused differentiator marketing to most affluent industry -Possible future plans for Sony Differentiation/ Focused

  7. Balanced Score Card

  8. Balanced Score Card

  9. Balanced Score Card

  10. VRINE • Valuable (4) • Rare (1) • Inimitable (1) • Non-Substitutability (1) • Exploitability (5)

  11. PESTEL • Political (10) • Economic (9) • Sociocultural (9) • Technology (8) • Environment (4) • Legal (5)

  12. Porters 5 Forces • Rivalry (2) • Threats of New Entry (4-5) • Supplier Power (2) • Buyer Power (3) • Threats of Substitutes (4) • Complementors (NA)

  13. Profit Pool • Entry into new industry • Supply Chain • Purchasing, production, distribution • Functional break-down of revenue generation

  14. Conclusion/ Wrap Up • Be the GO-TO eReader • Focus on educational sector • Market to younger consumers • Consumers for life • Exclusive Context only with Sony • Different Models

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