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1. 2. GO. 3. PepsiCo’s Diversification Strategy in 2008. Presented by. Question No.1. ก่อนปี 2008 PepsiCo ได้แบ่งการดำเนินงานเป็นกี่ Divisions. Question No.2. กลยุทธ์ที่ Pepsi เน้นวางขายคู่กับ Lay’s นั้น มีชื่อว่าอะไร. Question No.3.

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  1. 1 2 GO 3 PepsiCo’s Diversification Strategy in 2008 Presented by

  2. Question No.1 ก่อนปี 2008 PepsiCo ได้แบ่งการดำเนินงานเป็นกี่ Divisions

  3. Question No.2 กลยุทธ์ที่ Pepsi เน้นวางขายคู่กับ Lay’s นั้น มีชื่อว่าอะไร

  4. Question No.3 ประเทศใด(ยกเว้น North America) ที่การขายผลิตภัณฑ์ Quaker Oat ประสบความสำเร็จมากที่สุด

  5. Summary of the case ? My name is Paula. I am a female Nostra-topus. But I don’t know about Restructure is ok ? Corporate Strategy is ok? Tuck In Yes No

  6. Corporate Strategy of • Strategic fit (1+1=3) • Involve related diversify into businesses ex. Synergies of Pepsi&Lay bring the “POWER OF ONE” • Acquisition • It must take time to start in new product and succeed .Then acquisition is moreeasyandpowerful. Ex. PepsiCo created “Tuck in”, an acquisition of small firm but make profits and advantage to the big firm. • Focus on the Industry • If the company (or investor) can’t know core value of the new business which is desired to join , it’ll be affected to the exist business performance. Ex. Failure in Fast Food Restaurant.

  7. Business Strategy of • Customer Lead the Trend • Customer satisfaction is more valuable of the business but it seem to be hard to response to their needs. Information is very significant to create how to serve what they want and receive the profit back. Ex. Listen to retailers , research or market survey Liked Pepsi do. • Product innovation & Process innovation • Come in the industry with product innovation , it’s not guarantee the sustainable of the firm. To continue in the business need to create process innovation to save cost and compete to other rivals.

  8. The 1stIssues • Is the exist organization structure fit to the firm? • Ok. • But!! Snack Beverage Breakfast Cereal Appendix

  9. Appendix 1 • Asset Turnover by Divisions

  10. Appendix 2 • Asset Turnover by Regions

  11. The 2nd Issues • If some of product can’t achieve Number 1 or Number 2 in the market. What should PepsiCo do, cut it or fix it and how? • Ok.

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