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TPSP Project. Building a Business— Games and Toys Based on the TEA website 3 rd grade project at Building a Business….what’s it all about? Description Phase 1…exploring Resources…researching…..great websites

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TPSP Project

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Tpsp project

TPSP Project

Building a Business—

Games and Toys

Based on the TEA website 3rd grade project at

Table of contents

  • Building a Business….what’s it all about?

  • Description

  • Phase 1…exploring

  • Resources…researching…..great websites

  • Phase 2…planning

  • Phase 2 continued…producing

  • The Product….presenting

  • Project proposal

  • Citing your research

  • Rubric for Developing and Implementing Research

  • Rubric for Product and Presentation

  • Rubric for Product and Presentation continued

Whenever you see the game pieces, click to return to Table of Contents.

Table of Contents

Building a business

Building a Business

  • Building a Business is an interdisciplinary unit in which students develop a toy or game business, allowing students to explore and gain knowledge of history and science and their relationships.



  • This project generates an understanding of marketing, consumer awareness, and business models by studying the games and toys industry.

  • Students will learn about the making and selling of their favorite toys.

  • Students will found their own toy companies.

  • Students will develop a prototype of a new toy, along with one of the following: a business plan for a toy/game company; marketing campaign to sell the toy/game; or plan to mass produce the toy/game.

Phase i

Phase I

  • Make a list of your favorite toys and games.

  • Write about how your favorites have changed as you have gotten older.

  • Make a timeline of your life in terms of favorite toys and games.

  • Interview your grandparents and parents about their favorite toys and games.

  • Visit this link learn more about how toys have changed over time.

  • Brainstorm leading toy companies. Find the answers to as many of these questions as you can.

    • Who started the company?

    • What was their motivation?

    • When was the company started?

    • What toys or games have been the company’s leading products?

    • What contributed to the company’s success/downfall?

  • Watch television for 30 minutes on Saturday morning and record the number and the length of the advertisements in that period of time. Answer the following questions:

    • What attracted you to the products advertised (sound, color, people)?

    • What other tools do advertisers use to get attention?

    • Who was the target audience of the advertisement?

    • What did the advertiser do to help students remember the toy/game and want to purchase it?

    • Where else are toys advertised (include different media, such as print and Internet)?

    • How do consumers need to be aware of advertising strategies?



  • Great Site for History of Games

  • History Channel

  • History of Board Games

  • History of Board Games, Playing Cards, and Puzzles

  • Another History of Board Games

  • All-Time 100 Greatest Toys!

  • History of Toys R Us

  • History of Toys and Games

Phase 2

Phase 2

  • Selecting a topic. Brainstorm a toy/game company.

    • Name the company and provide job descriptions and titles for the top executives (e.g., CEO, CFO).

    • One good resource for steps in starting a business is It’s Your Business! by Larry Robson.

    • Each company will develop a new toy or game.

  • Think of three to five guiding questions to explore, such as:

    • Who is your consumer?

    • How will you find out whether they will like/buy the toy?

    • What will the toy be made of?

    • Feasibility—can you make it?

    • What safety issues will you have to deal with?

    • How much will the toy cost to make and to purchase?

    • How will you market/advertise the toy?

    • How much profit will you make?

    • What problems might you run into? How might you solve them?

    • How will you know if the toy is successful?

    • What resources will you need?

Phase 2 continued

Phase 2 continued

  • Design a prototype of a toy of the future. It could be an old toy that is redesigned or updated, or something completely futuristic.

  • Part of the research might include a needs assessment or interest inventory to see if the proposed toy/game appeals to the target audience. In the proposal, include plans for developing and testing the prototype.

  • Develop and test the prototype.

  • Create a survey to be used for conducting market research and analysis.

  • Consider the following questions:

    • What was successful about your prototype?

    • What adjustments or changes did you have to make? Why?

    • Who is the target audience for your toy/game?

    • What is new or unique about your toy/game?

    • How much does it cost to manufacture your toy/game?

    • How much will you sell the toy/game for?

    • What are sources of the money you will need to manufacture the game?

The product

The Product

  • Show what you have learned through one of the following products:

    • A business plan for your toy/game company, which should include a budget and a marketing-research plan.

    • A marketing campaign to sell the toy/game, including the creation of at least two of the following:

      • a slogan

      • jingle

      • commercial

      • advertisement

      • billboard

      • brochure

  • A plan to mass produce theproduct. The plan should include a way to sell the product, take and fill orders, and manage inventory.



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