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Gourmet Meats. Business Plan for Balboa Burgers. Agribusiness Venture Management Ray Lei Biancia Rolle Kyle Templeton Dean Serdachny. Client Info. Currently producing lean hamburgers on a small scale (6 animals slaughtered)

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Presentation Transcript
gourmet meats
Gourmet Meats

Business Plan for

Balboa Burgers

Agribusiness Venture Management

Ray Lei

BianciaRolle

Kyle Templeton

Dean Serdachny

client info
Client Info
  • Currently producing lean hamburgers on a small scale (6 animals slaughtered)
  • Hamburgers are incorporated with special family recipes developed in the summer of 2004
  • Sales are driven by word of mouth and family
industry info
Industry Info
  • Beef Consumption In Canada:
  • After bovine spongiform encephalopathy (BSE) was discovered per capita consumption in Canada actually increased
  • Before (BSE) 13.5kg/annum per person
industry info1
Industry Info
  • After (BSE) 14.2kg/annum per person
  • A significant portion of the per capita increase was geared to organic and natural beef products
  • Few competitors in his market currently
operations plan
Operations Plan

Incorporation of:

Gourmet Meats

work plan and flow of work
Work Plan and Flow of Work

Farms

Gourmet Meats

Processing Facility

Seasoning and Filler Ingredients

Freezer Storage

Local Grocers

Bar/Pubs

working capital planning and management3
Cash Management

Minimal requirement necessary

Initial investment of $15,000

No large inventories

No large capital costs

Working Capital Planning and Management
inventories
Flexible production

More in winter, Less in summer

30 days in average

Inventories replenished in 4 days

Inventories
accounts receivable
Policy

15 days credit

Reason

Incurring customers

Small company

Accounts Receivable
accounts payable
Accounts Payable
  • Larger purchasing options only
    • Processing fees
    • Trim cost from Natural Valley Farms
cash conversion cycle
Cash Conversion Cycle
  • Calculated to be 18 days
  • Variable with seasonal demand
    • Low turn around due to production capabilities
marketing plan
Marketing Plan

PUSH STRATEGY

PULL STRATEGY

slide16

Product Overview

  • The Product
  • Hamburgers combined with ingredients for flavour
  • Four different flavours:
    • Teriyaki
    • Spice
    • Honey Mustard
    • Original
    • Cajun Maple
  • Size - 5 oz
  • Natural - follows current industry regulation standards
slide17

Market Objective

  • Focus on pub and grill market
  • Target 19-45 year old males
  • Promote a differentiated product
  • Push strategy
  • First step of market penetration
  • GOAL = Product awareness
  • Pull strategy for summer retail market
  • ie) BBQ season
slide18

Market Analysis

Market Size

36 733 000 lbs of beef consumed in Saskatchewan

14 693 200 lbs of ground beef consumed in Saskatchewan

3 367 330 lbs of hamburger eaten in Saskatchewan

slide19

Market Analysis

Market Size

3 367 330 lbs of hamburger eaten in Saskatchewan

14 693 000, 4 oz hamburger consumed in Saskatchewan

637 500 burgers/ year sold in non-franchised pubs and grills throughout Saskatchewan

market needs flavour consistent taste cooking characteristics no shrinkage

Market Analysis

Market Needs

Flavour

Consistent taste

Cooking characteristics:

no shrinkage

slide21

Customer Analysis

Target Market

Primarily male demographic

Aged 19-45

Blue collar workers

Interested in new experiences and new tastes

slide22

Competitor Analysis

Companies Supplying Pubs & Grills

slide24

Key Planning Assumptions

Beef consumption will not decline dramatically

Consumers are looking for a consistent and flavourful product

Steady and dependable supply of materials

4. Reliability of manufacturing and distribution channels

slide26

Price

Target wholesale price:

$1.17/ burger

final production/logistic costs

Average wholesale cost:

4 oz $0.50-$0.70/ burger

5 oz $0.60-$0.70/ burger

6 oz $0.90-$1.15/ burger

place
Place

Non Franchised bar and grill establishments

  • Immediate access to their entire customer base
  • Increased demand for flavour
        • Ribs, wings
  • Reduced advertising costs
  • High traffic
  • Diverse Crowd
place1
Place

Local Grocery Stores and Gourmet Shops

  • Sask Made Store

Internet sales

promotion
Promotion

To Consumers

  • Table talkers and posters in establishment
  • Table talker website promotion
  • Sponsor beer and burger nights
  • Taste testing
razor thin margins high risk good profit potential irr 70 7 err 48 9 no dividends early on

Financials

Razor thin margins

High risk

Good profit potential

IRR= 70.7%

ERR= 48.9%

No Dividends early on

can your buns handle our burgers

QUESTIONS?

CAN YOUR BUNS HANDLE OUR BURGERS?

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