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There are different ways of taking Customer Feedback by Survey Tools. But wherever possible, it is best to obtain live feedback through an iPad Survey Software. Let's see why!
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eBOOK TAKING SURVEYS ON THE IPAD LearningwithZonkaFeedback
TABLE OF CONTENTS 1. Introduction 2. WhydoSurveysontheiPad? 1. FreshExperience - HigherAccuracy 2. InstantnotificationofIssues - Better resolution 3. iPadscanbehandedovertocustomersor setupaskiosks 4. Easytocreatesurveysandviewreports 5. Feedbackcanbeobtainedofflineaswell 6. BetterResponserate EBOOK: TakingSurveysontheiPad
INTRODUCTION Withtheincreasingneedtosatisfythecustomers inthecompetitivemarketandtherequirementto gatherCustomerFeedback, themarketofSurvey Softwareisemergingwithagreatpace. Survey Softwareareusedtoconductsurveysfor capturingcustomerdataandobtainingCustomer Feedback. Therearedifferentwaysbywhichyoucantake CustomerFeedbackusingSurveyTools. Youcan takefeedbackonlineusingwebsitesurveys, SMS SurveysandEmailSurveysoryoucantake feedbackinreal-time, onpremiseusingdevices likeAndroidTablets, Smartphones, iPadsand iPhones. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES EBOOK: TakingSurveysontheiPad
WHY DO SURVEYS ON THE IPAD? 1. FreshExperience - HigherAccuracy 2. InstantnotificationofIssues - Betterresolution 3. iPadscanbehandedovertocustomersor setupaskiosks 4. Easytocreatesurveysandviewreports 5. Feedbackcanbeobtainedofflineaswell 6. Betterresponserate EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES EBOOK: TakingSurveysontheiPad
1. FRESH EXPERIENCE - HIGHER ACCURACY WhenyoutakeCustomerFeedbackonthepremises throughaniPadsurvey, theCustomerExperienceis freshandthecustomerscanbetterdescribetheir experienceandexplaintheirissues (ifany). FreshertheCustomerExperience, higherthe accuracyoftheCustomerfeedback Anaccuratefeedbackhelpsyouascertainthe marketpositionandthecustomers' expectationsin abetterwaywhichenablesyoutomakebetter businessdecisions. EBOOK: TakingSurveysontheiPad
2. INSTANT NOTIFICATION OF ISSUES - BETTER RESOLUTION Whenyoutakereal-timefeedbackthroughaniPad survey, yougettoknowinstantlyaboutanybad experienceorissuesacustomerhas. Thisinstant notificationofnegativefeedbackhelpsyoutake immediatecorrectiveactionsbygivingthembetter resolutionandthussatisfyingthecustomers. Thisalsohelpsyouassignthetaskstoyour concernedstaffandclosethefeedbackloop. Inthis way, youcanchangeanegativefeedbackinto positivethusconvertingyourdetractorsinto promoters. ThisalsohelpsinCustomerRetention. 70% oftheunhappycustomerswhose problemsareresolvedarewillingtoshop withabusinessagain. (Glance) EBOOK: TakingSurveysontheiPad
3. IPADS CAN BE HANDED OVER TO CUSTOMERS OR SETUP AS KIOSKS iPadscanbephysicallyhandedovertocustomers forsometimeinordertogetreal-timefeedback face-to-face. Thecustomerscaneasilyfillthesurvey andyoucanalsoprovidethemsomeassistance (in casetheyneed) indoingso. Thishelpsyouto engagemorewiththecustomersandgetvaluable realcustomerinsights. Themoreyouengagewithcustomers, the clearerthingsbecomeandtheeasieritisto determinewhatyoushouldbedoing - JohnRussell EBOOK: TakingSurveysontheiPad
5. FEEDBACK CAN BE OBTAINED OFFLINE AS WELL Web-basedfeedbackmodeslikeonlinesurveys, emailsurveysandSMSsurveysrequireinternet connectivity. Butoneofthemajoradvantageof iPadSurveysisthattheycanberunofflineaswell. Imagineacustomergivingasurveythroughalink youprovidedviaanSMSoremailandhestarts facingtheissueofbadinternet. Insuchcases, usuallycustomersclosethesurveyandleaveitin between. iPadSurveySoftwareeliminatesthis problemforyouandfacilitatesobtainingfeedback offline. EBOOK: TakingSurveysontheiPad
6. BETTER RESPONSE RATE Whenyoupersonallyapproachthecustomersand requestthemtospendalittleoftheirtimeingiving theirvaluablefeedbacksothatyoucanservethem better, itisacommontendencyofthecustomersto spareamomenttosharetheirexperiencewithyou. Butaftertheyhavelefttheplace, thechancesof theirrevertingonthesurveyrequestdecreasetoa largeextent. Therefore, itisbesttoseekthecustomersfor feedbackinreal-timethroughaniPadsurveyifyou wantyoursurveytoyieldagreatresponserateand beasuccess! EBOOK: TakingSurveysontheiPad