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If you want your car dealership to become a lot more visible in your area, sign up for Google local listings. This way, more car buyers can find you.
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April 7, 2017 Google Local Listings Have Advantages for Your Dealership that May Just Surprise You Image 1: Top Reasons to Get Your Dealership on Google Local Listings Today In today's competitive automotive industry, no dealership can afford to ignore Google local listings. Google is the biggest search engine today. In fact, it is estimated that there are as much as 1.17 billion people who use Google search on a regular basis. That is a whole lot more than the other search engines combined. As for car buyers, research has shown that as much as 88 percent of them use the internet to get more information on the car that they are looking to buy. When they conduct their searches, they try to learn more about the car model they are interested in while also trying to find dealerships where they can P a g e 1 | 3
possibly purchase the car from. This is where your dealership's Google local listing comes in. Getting listed makes it easier for a potential car buyer in your area to find you. Here are some of the benefits of having a local listing on Google: It Helps Improve Your SEO SEO is crucial in making sure your website is included in the search engine results page each time a car buyer searches for dealerships around your area. With a Google local listing, you have a Google website linking directly back to your dealership website. The more backlinks from popular online authorities like Google, the higher the changes you’ll show up in search engines for relevant keywords. Getting yourself listed on Google is free, so take advantage. It Allows You to Interact with Car Buyers When you have a Google local business listing, your dealership is also able to receive feedback from various car buyers. These include a mix of suggestions, comments and reviews on your customer service. While you may certainly receive the occasional negative comment, the good news is you can learn from it. Google allows you to respond to the reviews, which means that you can rectify a bad customer experience and turn it into a positive one that they’ll never forget. It May Get You a B2B Transaction As a dealership, someone who is willing to purchase more than just one unit in a single transaction is certainly a valuable customer. With local listings, you can target business to business car buyers as well. You never know who may inquire and purchase a fleet of brand new cars, after all. Get your local listing up on Google right away so that you can take advantage of a growing car buying market that likes to do their research online. It is the most effective way to draw in new car buyers to your showroom. Not to mention, it is cost-effective as well. P a g e 2 | 3
About DealerRank: Our team at DealerRank specializes in helping auto dealerships create effective Google local listings. Located in Austin, TX, our company also offers web design, online reputation repair, PPC advertising, website audits, and more. We look forward to helping you increase foot traffic to your showroom so you can get more sales! Sources: Can't Find Business on Google, Support.Google.com Under the Hood: Mobile-First Auto Consumers, Insights.FB.com Benefits of Google Places, TechAdvisory.org P a g e 3 | 3
