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Chapter 13

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  1. Chapter 13 • The Health Belief Model • The Protection Motivation Model

  2. Health Belief ModelRosenstock 1966 • The HBM was developed specifically • The HBM was derived from ____________

  3. Health Belief ModelRosenstock 1966 • HBM was based on the premise that • 1) • 2) • 3) • 4)

  4. Health Belief Model Self efficacy Individual perception Modifying factors Likelihood of action Demographics Sociopsychological Structural Perceive benefits minus Perceived barriers Perceived susceptibility & Perceived seriousness Likelihood of action Perceived threat Cues to action

  5. Variable of HBM • Individual perceptions • Modifying factors • Likelihood of action

  6. Research with the HBM • Tyrell & Hart (1980) • Lindsay-Reid & Osborn (1980)

  7. continued • Slenker et al. (1984)

  8. Limitation with HBM • 1 • 2 • 3

  9. Protection Motivation Theory Vulnerability & Severity Threat Appraisal Intention Behavior Self-efficacy & Response Efficacy Coping Appraisal

  10. Protection Motivation Theory Threat Appraisal Intention Behavior Coping Appraisal

  11. Protection Motivation Theory-Does it Work? • Maddux & Rogers (1983)

  12. Method • Experimental Manipulation... Written Essays. • Probability of Occurrence • Efficacy of Coping • Outcome severity • Self-efficacy

  13. Results • Self efficacy … • Conclusion • Supports

  14. The HBM and PMT • Important construct in both: • However • Courneya’s research: