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Chapter 13 - PowerPoint PPT Presentation


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Chapter 13. The Health Belief Model The Protection Motivation Model. Health Belief Model Rosenstock 1966. The HBM was developed specifically The HBM was derived from ____________. Health Belief Model Rosenstock 1966. HBM was based on the premise that 1) 2) 3) 4). Health Belief Model.

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Chapter 13


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    1. Chapter 13 • The Health Belief Model • The Protection Motivation Model

    2. Health Belief ModelRosenstock 1966 • The HBM was developed specifically • The HBM was derived from ____________

    3. Health Belief ModelRosenstock 1966 • HBM was based on the premise that • 1) • 2) • 3) • 4)

    4. Health Belief Model Self efficacy Individual perception Modifying factors Likelihood of action Demographics Sociopsychological Structural Perceive benefits minus Perceived barriers Perceived susceptibility & Perceived seriousness Likelihood of action Perceived threat Cues to action

    5. Variable of HBM • Individual perceptions • Modifying factors • Likelihood of action

    6. Research with the HBM • Tyrell & Hart (1980) • Lindsay-Reid & Osborn (1980)

    7. continued • Slenker et al. (1984)

    8. Limitation with HBM • 1 • 2 • 3

    9. Protection Motivation Theory Vulnerability & Severity Threat Appraisal Intention Behavior Self-efficacy & Response Efficacy Coping Appraisal

    10. Protection Motivation Theory Threat Appraisal Intention Behavior Coping Appraisal

    11. Protection Motivation Theory-Does it Work? • Maddux & Rogers (1983)

    12. Method • Experimental Manipulation... Written Essays. • Probability of Occurrence • Efficacy of Coping • Outcome severity • Self-efficacy

    13. Results • Self efficacy … • Conclusion • Supports

    14. The HBM and PMT • Important construct in both: • However • Courneya’s research: