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Pretty Tubes. Kiana Mcdavid & Imoni Petgrave 11 th Age 16. Mission Statement. Mission Statement Pretty Tubes mission is to provide a custom lip gloss service at an affordable price. Opportunity

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Pretty tubes
Pretty Tubes

  • Kiana Mcdavid &Imoni Petgrave

  • 11th

  • Age 16


Mission statement
Mission Statement

  • Mission Statement

    • Pretty Tubes mission is to provide a custom lip gloss service at an affordable price.

  • Opportunity

    • Our product is different types lip-gloss that people can customize. Our unique features is that people can make the lip-gloss to their personal wants and needs.


Business profile
Business Profile

  • Type of Business

    • Retail

    • Customized lip gloss

  • Legal Structure

    • Partnership

    • Having a partnership provides more opportunity and suggestions to our business.


Qualifications
Qualifications

  • I’m qualified to run this business because:

Excellent Communication Skills

We have Cosmetic skills

We have completed a Marketing /Entrepreneurship class


Pretty tubes

Market Analysis

Total Population

313,232,044

Target Market

52,404,032

Potential Market

37,730,903


Target market segment
Target Market Segment

  • Demographics

    Mainly female between age

    10-30.

  • Geographic

  • Nationwide

  • Psychographics

  • Females who want to show their femine sides

  • Buying Patterns

  • Typically buy more than one item at any given time


Competitive advantage
Competitive Advantage

Pretty

Tubes

Bath and

Body Works

Victoria’s

Secret

Factors

Price

High

Medium

Affordable

Quality of

Product/Service

Excellent

Excellent

Great

Location

National

National

Online

Reputation/Brands

Well Known

Well Known

In Progress

Unique Factors/

Knowledge

Specializes in body care.

Customization

Wide Range of Selection


Marketing mix
Marketing Mix

Online

  • Word of Mouth

  • Online Websites/Social Websites.

  • Business cards

Females 10-30

Customizable Lip Gloss

Affordable $12 + Shipping and handling


Promotional mix
Promotional Mix

Promotional Expense

Monthly

Amount

Advertising

$8.50

Business Cards

Publicity

$0.00

Facebook, Twitter.

Personal Selling

$0.00

Wearing our own products

Sales Promotion

$7.20

For the holidays of Christmas there will be a 15% discount. ($86.40/12 months)

Total Monthly Promotional Expense

$15.70


Cost of materials labor
Cost of Materials/Labor

Description of One Unit of Sale:

1 customized lip gloss


Economics of one unit
Economics of One Unit

Description of One Unit of Sale:

1 customized lip gloss



Time management plan schedule for a typical week
Time-Management PlanSchedule for a Typical Week

Total Hours in a Week =168


Monthly sales projections first year
Monthly Sales ProjectionsFirst Year

Total Units Sold

354


Monthly break even units
Monthly Break-Even Units

$80.70

16 lip glosses

=

$5.18

In an average month, the company will begin to make a profit after selling units.

16



Pretty tubes

Start-Up Investment

Total Start-Up Investment

$850.00


Ros roi
ROS & ROI

$4,248

354

X 100 = 12%

$0.12

$1,526.89

$850.00

X 100 = 179%

$1.79


Financing strategy
Financing Strategy

Total Start-Up Investment

$850.00


Business responsibility philanthropy
Business Responsibility& Philanthropy

  • Business Responsibility

    • On the website we will have links to the humane society for anybody that wants to directly donate .this shows our affiliation with our business.

  • Philanthropy

  • Pretty Tubes will give 2% of our net profits to the Humane society of the United States.


Business personal goals
Business & Personal Goals

Business

Personal

  • Make a reasonable profit

  • Monitor progress of our business

  • Graduate with a GPA of 3.8

Short-Term

  • Expand our Business

  • Offer more Products

  • To obtain a bachelors degree

  • Proceed to the career of our choice

Long-Term


Your lips your gloss
Your Lips ,Your Gloss!

Thank you for your consideration.

Pretty Tubes

Website under construction