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Writing good copy

Writing good copy

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Writing good copy

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  1. Writing good copy How to be interesting and get business

  2. Good writing • Clarity • Feeling • Direct • Consistent viewpoint • Active voice • Good organization • Maintain the basics • Good grammar • Correct spelling • Punctuation

  3. Good copy • Concise • Action oriented • Tells a story • Easy to understand • Targeted • Instills inspiration or action • Interesting • Precise • Benefits oriented

  4. Types of copy • Plain • Storytelling • Conversational • Persuasive/Imagine • Long copy • Killer poet copy/story sell • CEO copy • Frank and earnest • Superlative • Rejection copy Source: http://www.copyblogger.com/good-copywriting/

  5. Plain • Informative • Just the facts • No sizzle • No conversation • No claims

  6. Storytelling • Opening • Conflict • Dialogue • Solution

  7. conversational • Talk directly to the reader • Informal • Feeling

  8. Imagine copy • “Imagine…” • “Pretend for a moment…” • “Close your eyes…” • Paint a picture of what’s possible

  9. Long copy • More you tell, the more you sell • Complex proposition • Series of snippets (small portions)

  10. Killer Poet copy • Creative • Clever • Artistic • Sells • Solution oriented

  11. Ceo copy • Down to earth • Here’s why we’re doing this • Intention • Connection • Care

  12. Frank and earnest • Start with what doesn’t work • Honesty • Trustworthiness • Transparent • Credibility

  13. superlative • Evidence-based • Testimonials • Research • Statistics • Use sparingly

  14. Rejection copy • Discourage • Exclusive • Invitation only • Generates curiosity and desire to belong

  15. Fit • Mix and match • Occasion • Topic • Intention • Sender • Receiver