Writing Copy. Copy more important than ever. Ethos: a personal character which itself functions as a means of persuasion Advertising is a form of public speechmaking VW: self-deprecating, funny, modest-yet-self-assured. Importance of ethos, persona, voice. Even today. Even without copy.
Ethos: a personal character which itself functions as a means of persuasion
So, you’re hanging ten in Maui or you’re just stepping into your hot tub. Fine. You’ll need a few things. First, you’ll need a solid rubber outsole for traction. Then you’ll need a spandex upper for breathability. Like gills, sort of. And you’ll need some wacky colors to make the fish think you are one of them. In short, you’ll need Nike Aqua Socks. Remember: when the going gets wet, the wet go Hawaiian.Copy
Long before reaching your destination, you will experience a sense of having arrived. Such is life aboard our newest ship, the intimate Royal Viking Queen, and her larger, more stately companion, the elegant Royal Viking Sun.
Here, all that has made sailing Royal Viking Line so wondrous over the years is heightened as never before. Consider mingling with learned experts in World Affairs. Or collecting secrets of aquatic life from the Cousteau Society. Elsewhere, guest chefs the likes of the renowned Paul Bocuse will provide exquisite nourishment for areas found somewhere south of the mind.Copy
“When the going gets wet, the wet go Hawaiian
“The easiest thing in the world for any reader to do is stop reading”—WSJ Editor
Headline: Travel internationally? The World’s Local Bank Should be Your Bank!