A Portent Interactive guide for writing killer ad copy for pay per click marketing. /nThis PPC presentation is by Elizabeth Marsten at Portent Interactive.
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…and not getting arrested.
PPC tactics shared are not meant to be taken internally, inserted, for those with high blood pressure, respirator dependency, suffering from glaucoma or with sticks in various places.
Side effects may include: increased CTR & ROIs, disciplinary actions, high fives, explosive expletives and clicks.
If there’s mild discomfort…you’re on the right track!
*Note: Many copyrights and trademarks were trampled upon in this presentation.
1.) Reverse psychology:
a.) never works b.) invented by Freud
c.) is for chumps d.) only works for your mom.
2.) An aggressive ad would:
a.) exceed 70 characters b.) verbally punch you in the face
c.) not suck d.) tell people what to do
3.) Why is common sense important?
a.) Thomas Paine knew his stuff b.) to avoid being fired
c.) to avoid prosecution d.) all of the above
Mom Won’t Be DisappointedIn You. Money Back Guarantee.
1.) A guilty ad:
a.) sells more Snuggies b.) is like doing charity work
c.) has to be sappy d.) preys on profitable insecurities
2.) To appeal to an ego:
a.) ask your Id b.) do what Paris would do
c.) ask your SuperEgo d.) flatter, pander & stretch the truth
3.) The best repetitive ads:
a.) mention sirloin burgers b.) pound it into the reader
c.) skirt editorial guidelines d.) all of the above
The answer is “D” for everything.