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Exploring Language, Power, and Spectacle in Contemporary Media

Dive into the innovative concepts of Jennifer Webb's Summer Task festival project, which incorporates live footage and advertisement techniques for powerful media promotion. This initiative focuses on the intersection of language learning and technology, featuring interactivity among English and Chinese students. It showcases various ideas, including a purely visual spectacle expressed through body language and emotion, and explores multiple viewpoints in storytelling, challenging audiences to think critically about right and wrong, and the dynamics of relationships.

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Exploring Language, Power, and Spectacle in Contemporary Media

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  1. Summer Task By Jennifer Webb

  2. Download Festival 2010 Use media for promotion Live footage Advertisement Camera’s/Photography Featured artists No ideas

  3. Do ComeçoAoFim Spectacle Foreign film (Brazilian) Risky content What is right/wrong? Controversy ‘That's not normal’

  4. Idea 1 - Memory • Learning a language. • Newer technology - merging with language applications. • Use picture/video • Interactivity • Multi-cultural world • English/Chinese students working together • Flash • Media orientated

  5. In the Mood for Love Classical music Slow motion/tracking Tango No dialogue Light/dark No need for ‘more’

  6. Idea 2 – Spectacle/Power • Entirely visual piece • No dialogue • Expressed via acting, emotion, body language • ‘Tango’ between the characters • Musical score • Shattered illusion • Director holding all the cards • Director has ultimate power

  7. Cinnamon Chasers – Luv Deluxe Young couple running away 3 Scenario’s Man’s viewpoint in each scenario What is the right path to take? Increased speed/rewind

  8. Idea 3 – Power/Spectacle • 3 viewpoints/scenarios • Break-up • Female/Male/Mixed points of view • Who’s right or wrong? Is either? • Audience get to use their brains • Similar but clearer than Cinnamon Chasers ‘Luv Deluxe’ • Hook in the viewer by using different view’s

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