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Creating and Protecting your Personal B rand with Social Media . ISM FLORIDA GULF COAST April 18, 2013. WHAT YOU WILL LEARN…. What is a personal brand? Why it matters Who Is a personal brand ? Facebook relevance Twitter Google+ Reach LinkedIn. WHAT IS PERSONAL BRANDING?.

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Creating and protecting your personal b rand with social media

Creating and Protecting your Personal Brand with Social Media

ISM FLORIDA GULF COAST

April 18, 2013

www.procurementexpertise.com


What you will learn
WHAT YOU WILL LEARN…

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What is a personal brand?

Why it matters

Who Is a personal brand?

Facebook relevance

Twitter

Google+

Reach

LinkedIn


What is personal branding
WHAT IS PERSONAL BRANDING?

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  • Brand is a collection of attributes that other people associate with a company, product or PERSON

  • The process by which we market OURSELVES to others

    • What do you stand for?

    • What do you do?

    • Who are your customers? (potential employers?)


Why it matters
WHY IT MATTERS…

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Social media tools have tremendous power to put you in contact with thousands of people.

In order to build your online brand you need to know all the possibilities, as well as how all of your activities are working together.

It is important to be consistent so that each part of your social media network is contributing to the brand you are trying to build.


Who is a personal brand
WHO IS A PERSONAL BRAND?

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Your personal brand in a social media world
YOUR PERSONAL BRAND IN ASOCIAL MEDIA WORLD…

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Your Career

Lead Generation

Professional Development

Networking

Your Ideas

Idea Generation


Creating and protecting your personal b rand with social media

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Users: 845 Million+

  • Use your cover photo to show off your personality.

  • Keep your work and education history up to date and relevant.

  • Add milestones and experiences that further enhance your image.

  • Customize your privacy settings and hide past content that is unfavorable.


Twitter
Twitter

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Number of users: 140 Million+

Twitter is a micro-blogging platform, allowing you to share updates with your followers in 140 characters or less.

It is a great way to share content about your interests and industry.

You can search just about anything you are interested in and join conversations in real time, find the latest news and connect to users with similar interests.

Find a new job


Google
Google+

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Number of Users: 100 Million+

Google+ allows users to group their contacts into circles. This allows users to regulate who sees what information.

Be mindful of what content you make public.

Content shared on Google+ shows upi in Google search results, so make sure it is positive.

Each user has a profile that displays information about themselves.


Online id calculator

REACH

Online ID Calculator

Goggle yourself

How do your customers / suppliers see you?

Provides advice on how to build a stellar online identity that is aligned with your real-world personal brand

www.onlineidcalculator.com

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Linkedin
LinkedIn

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Create a “Career Magnet” Keyword Optimization Profile

Build Your Network

Search for the Right People and Groups

Get Involved…be a part of the conversation


1 create a career magnet keyword optimized profile
1. CREATE A “CAREER MAGNET”Keyword Optimized Profile

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Show people what you have to offer

Provide proof of what you can do

Make it easy for people to contact you

Make it easy to find you on Linekdin

Be completely professional and consistent


How to create a key word optimized profile
HOW TO CREATE A “KEY WORD” OPTIMIZED PROFILE

Supplier

Forecast

Based

Inventory

Develop

Agreements

Materials

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www.wordle.net


2 build your network
2. BUILD YOUR NETWORK

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Even if you optimize your profile with great keywords, you still need to be found…

500 connections in the MAGIC number

93% of LinkedIn users have less than 500 connections

If you grow your network to 500+ you will be in the top 7% of LinkedIn users.


Build your network
BUILD YOUR NETWORK

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Add Power Networkers

Become an Open Networker

Add everyone you know


Join groups 50
JOIN GROUPS – 50+

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Use your groups to build your network
USE YOUR GROUPS TO BUILD YOUR NETWORK…

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3 search for the right people
3. SEARCH FOR THE RIGHT PEOPLE

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Linkedin is a stepping stone to building relationships

Network to find industry information, the hidden job market (often the best market), sales peoples background, etc.

You need to be able to reach the right people


Use the advanced people search
USE THE ADVANCED PEOPLE SEARCH

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Get involved
GET INVOLVED

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  • You build a great personal brand on Linekdin 2 ways:

    • Your Profile

    • Your Actions

  • Help others and they will help you!


The brand called you
THE BRAND CALLED YOU!

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“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is the be head marketer for the brand called You” Tom Peters