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#GHC13. Build Your Personal Brand in Social Media: Social Media Audit. Joanne White @ Mediamum Friday 4 October, 2013. 2013. Y ou can use social media to. Help find jobs and internships. Find and join networks. Identify people you can help, and who can help you.

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build your personal brand in social media social media audit

#GHC13

Build Your Personal Brand in Social Media:Social Media Audit

Joanne White

@Mediamum

Friday 4 October, 2013

2013

y ou can use social media to
You can use social media to
  • Help find jobs and internships.
  • Find and join networks.
  • Identify people you can help, and who can help you.
  • Access respondents for research.
social media and you
Social media and you
  • How do you see social media?
  • How do others see you in social media?
  • 37% of recruiters will check your social media presence. (Forbes)
  • The Grace Hopper LinkedIn group has 2,771 members. Are you one?
  • Why Mediamum? (Stand out!)
your personal brand
Your personal brand
  • How does the world KNOW you?
identify your brand
Identify your brand
  • Who do you want people to know you as?

Researcher, student, developer, manager, entrepreneur, mentor, author, activist …

identify 5 traits
Identify 5 traits
  • What five traits align with how you want to be known?
driving forward
Driving forward
  • Take the wheel.
  • Be strategic.
  • Positioning.
  • Be unique.
where are you now
Where are you now?

Work FAST!

  • Give your neighbor your business card. (Or name and affiliation.)
  • Web search your neighbor.
  • Write down 5 things you identify (positive and negative – both are useful!)
  • Swap back!
reality vs perception
Reality vs Perception

Tell us:

  • Did the traits you want to show reflect in your neighbor’s findings?
  • What did you learn

from searching

someone else?

tools for a purpose
Tools for a purpose
  • Decide on a mother-ship.
consistency in branding
Consistency in branding
  • One avatar.
  • One voice.
  • Consistent style.
  • Personality.
your own website
Your own website
  • Can be lots of work.
  • Alternatives could be other pages that act as hubs (eg: About.me)
tools to choose from
Tools to choose from
  • Slideshare
    • Re-use and remix presentations.
    • Be a better presenter.
    • Link and embed with other social sites.
  • Google+
    • 925,000 new users each day.
    • Join communities.
    • Hangouts and wider uses.
tools to choose from1
Tools to choose from
  • LinkedIn
    • 500+ connections.
    • Grace Hopper WIC group = 2,771 members.
    • Best professional networking.
  • Meetup
    • Great if you’re shy!
    • New communities, startups.
    • Connecting offline is important too.
facebook
Facebook
  • Nearly 1 billion active users.
    • Lock down your private account.
    • Create/join pages/groups = your brand.
twitter
Twitter
  • Craft your followers.
  • Engage in chats (#phdchat, #edchat).
  • Share, reply, RT, broadcast.
  • Set up your cellphone to get @s, DMs directly, and reply promptly.
  • 135K new accounts each day.
visual centric tools
Visual-centric tools
  • YouTube
    • 2nd largest search engine on the web.
    • Video and visuals = emotion.
  • Pinterest
    • 25% of online women use Pinterest. (Pew Research Center.)
    • 70 million users.
  • Instagram
    • Users upload 40M images every day (Nielsen).
monitor
Monitor!
  • Automated eyes.
  • Alerts on News, Names, Topics, Scholar.
conclusions
Conclusions

Now you can use social media to:

  • Help find jobs and internships.
  • Find and join networks, BoF’s.
  • Identify people you can help, and who can help you.
  • Access respondents for research.
credits
Credits
  • Lance Armstrong: flickr.com/photos/thomashawk/7299538600/
  • Sheryl Sandberg: flickr.com/photos/jdlasica/4036278964/
  • Green car: flickr.com/photos/mattsh/9671059261/
  • Rear view mirror: flickr.com/photos/bass_nroll/3591595359/
  • Space ship: flickr.com/photos/lord_dane/5079460928/
got feedback
Got Feedback?

@Mediamum

Jo@mediamum.net

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