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Learning Objectives

Learning Objectives

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Learning Objectives

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  1. Learning Objectives Welcome to class of International Product Life Cycle Dr. Satyendra Singh University of Winnipeg

  2. Int’l product Life Cycle • Export: Supply/production> Demand, in search of NPD, quick feedback, USA vast market; High income  export market ↑ • Foreign Production: Similar mkt, transportation and communicatons costs ↓ , licensing for production, so export growth ↓ • Foreign Comp: Foreign prodn costs ↓ as they gain production experience, and labor and raw material costs ↓, export growth ↓↓ • Import Competition: Foreign firms’ economies of scale and quality ↑. Now USA imports!

  3. Pricing Strategies • Foreign National Pricing • Local pricing in foreign country • International Pricing • Different pricing for exports • Multipoint Pricing • Impact of pricing in one country will have on pricing in another country • Fuji vs. Kodak • Toyota vs. Honda