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Learning Objectives. Welcome to class of International Product Life Cycle Dr. Satyendra Singh University of Winnipeg. Int’l product Life Cycle. Export: Supply/production> Demand, in search of NPD, quick feedback, USA vast market; High income  export market ↑

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learning objectives
Learning Objectives

Welcome to class of

International Product Life Cycle

Dr. Satyendra Singh

University of Winnipeg

int l product life cycle
Int’l product Life Cycle
  • Export: Supply/production> Demand, in search of NPD, quick feedback, USA vast market; High income  export market ↑
  • Foreign Production: Similar mkt, transportation and communicatons costs ↓ , licensing for production, so export growth ↓
  • Foreign Comp: Foreign prodn costs ↓ as they gain production experience, and labor and raw material costs ↓, export growth ↓↓
  • Import Competition: Foreign firms’ economies of scale and quality ↑. Now USA imports!
pricing strategies
Pricing Strategies
  • Foreign National Pricing
    • Local pricing in foreign country
  • International Pricing
    • Different pricing for exports
  • Multipoint Pricing
    • Impact of pricing in one country will have on pricing in another country
      • Fuji vs. Kodak
      • Toyota vs. Honda