The Outsourcing Equation: Is IT A Strategic Asset?. Matthew Heusser James George Damiam Dobosz. IT Doesn’t Matter. Nicholas Carr’s Article 1 Focus on Risks, not opportunity Who needs an IT department? What is a commodity? Our Approach. Industry Life Cycles 2. Elements of IT 3.
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 Carr, Nicholas (2003), IT Doesn’t Matter, The Harvard Business Review
 Johnson, Arik (2004), The Core of Market Strategy:Turning Market and Competitor Knowledge into Actionable Intelligence, Downloaded on 12 April 2004 from http://www.aurorawdc.com/arj_cics_market_strategy.htm
 Punalekar, Salil and Paul Kronberg. Strategic Offshore Outsourcing. (A presentation) Downloaded on 26 February 2004 from ttp://www.cognizant.com/cogcommunity/presentations/BCBSHealthcareOutsourcing.ppt