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HH Rtg/Sh KSL Today Show 7:00am-9:00am 4.0/16 KUTV 2 News This Morning 7:00am-8:00am 3.5/15

Feb 2005 Sweeps Multiday Onesheets. The Today Show is Salt Lake City’s #1 Choice in the Morning Time Period!. HH Rtg/Sh KSL Today Show 7:00am-9:00am 4.0/16 KUTV 2 News This Morning 7:00am-8:00am 3.5/15 KSTU Good Day Utah 7a 7:00am-8:00am 3.1/13

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HH Rtg/Sh KSL Today Show 7:00am-9:00am 4.0/16 KUTV 2 News This Morning 7:00am-8:00am 3.5/15

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  1. Feb 2005 Sweeps Multiday Onesheets The Today Show is Salt Lake City’s #1 Choice in the Morning Time Period! HH Rtg/Sh KSL Today Show 7:00am-9:00am 4.0/16 KUTV 2 News This Morning 7:00am-8:00am 3.5/15 KSTU Good Day Utah 7a 7:00am-8:00am 3.1/13 KSTU Good Day Utah 8a 8:00am-9:00am 3.1/11 KTVX Good Morning America 7:00am-9:00am 2.4/9 KUTV Early Show 2 8:00am-9:00am 2.5/9 G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  2. Feb 2005 Sweeps Multiday Onesheets Ellen grows the time period by 20% year-to-year! HH Rtg/Sh Feb’05 Ellen 10:00am-11:00am 3.0/11 Feb’04 Martha Stewart 10:00am-11:00am 2.5/10 +20% HH Rating +10% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  3. Feb 2005 Sweeps Multiday Onesheets Larry Elder grows the time period by 45% year-to-year! HH Rtg/Sh Feb’05 Larry Elder 11:00am-12:00pm 1.6/6 Feb’04 Living It Up-Alli & Jack 11:00am-12:00pm 1.1/5 +45% HH Rating +20% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  4. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ Noon is a consistent program that Salt Lake City viewers can depend on! HH Rtg/Sh Feb’05 Eyewitness News @ Noon 12:00pm-1:00pm 4.1/14 Feb’04 Eyewitness News @ Noon 12:00pm-1:00pm 3.9/14 Feb’03 Eyewitness News @ Noon 12:00pm-1:00pm 4.1/16 G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  5. Feb 2005 Sweeps Multiday Onesheets Days of Our Lives wins the 1pm Soap Opera time period! HH Rtg/Sh KSL Days of Our Lives 1:00pm-2:00pm 2.1/7 KUTV Guiding Light 1:00pm-2:00pm 1.3/5 KTVX One Life to Live 1:00pm-2:00pm 1.1/4 G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  6. Feb 2005 Sweeps Multiday Onesheets Passions grows HH Rating by 42% and HH Share by 50% year-to-year! HH Rtg/Sh Feb’05 Passions 2:00pm-3:00pm 1.7/6 Feb’04 Passions 2:00pm-3:00pm 1.2/4 +42% HH Rating +50% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  7. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 5pm is a consistent program that Salt Lake City viewers can depend on! HH Rtg/Sh Feb’05 Eyewitness News @ 5pm 5:00pm-5:30pm 5.5/12 Feb’04 Eyewitness News @ 5pm 5:00pm-5:30pm 5.4/12 G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  8. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 5pm grows lead-in by 205%! HH Rtg/Sh KSL Eyewitness News @ 5pm 5:00pm-5:30pm 5.5/12 KSL Jane Pauley 4:00pm-5:00pm 1.8/4 Lead-in growth: +205% HH Rating / +200% HH Share KTVX ABC 4 News @ 5pm 5:00pm-5:30pm 6.7/15 KTVX Oprah Winfrey 4:00pm-5:00pm 7.9/19 Lead-in loss: -15% HH Rating / -21% HH Share KUTV 2 News @ 5pm 5:00pm-5:30pm 6.8/15 KUTV 2 News @ 4:30pm 4:30pm-5:00pm 5.8/14 Lead-in growth: +17% HH Rating / +7% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  9. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 6pm grows HH Rating and Share Year-to-Year! HH Rtg/Sh Feb’05 Eyewitness News @ 6pm 6:00pm-6:30pm 9.7/19 Feb’04 Eyewitness News @ 6pm 6:00pm-6:30pm 9.5/18 +2% HH Rating +6% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  10. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 6:30pm is a consistent program that Salt Lake City viewers can depend on year-to-year! HH Rtg/Sh Feb’05 Eyewitness News @ 6:30pm 6:30pm-7:00pm 9.4/18 Feb’04 Eyewitness News @ 6:30pm 6:30pm-7:00pm 9.4/18 G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  11. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 6pm and Eyewitness News @ 6:30pm lead the early evening news programs! HH Rtg/Sh KSL Eyewitness News @ 6pm 6:00pm-6:30pm 9.7/19 KSL Eyewitness News @ 6:30pm 6:30pm-7:00pm 9.4/18 KUTV 2 News @ 5:00pm 5:00pm-5:30pm 6.8/15 KTVX ABC 4 News @ 5pm 5:00pm-5:30pm 6.7/15 KTVX ABC 4 News @ 5:30pm 5:30pm-6:00pm 6.0/12 KUTV 2 News @ 4:30pm 4:30pm-5:00pm 5.8/14 KSL Eyewitness News @ 5:00pm 5:00pm-5:30pm 5.5/12 KUTV 2 News @ 6:00pm 6:00pm-6:30pm 5.3/10 KUTV 2 News @ 4pm 4:00pm-4:30pm 5.0/12 G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  12. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 10pm M-F grows primetime lead-in by 88%! HH Rtg/Sh KSL Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29 KSL NBC Prime Average 7:00pm-10:00pm 9.2/15 Lead-in growth: +88% HH Rating / +93% HH Share KTVX ABC 4 News @ 10pm 10:00pm-10:35pm 6.5/11 KTVX ABC Prime Average 7:00pm-10:00pm 7.2/12 Lead-in loss: -10% HH Rating / -9% HH Share KUTV 2 News @ 10pm 10:00pm-10:35pm 12.6/21 KUTV CBS Prime Average 7:00pm-10:00pm 10.0/17 Lead-in growth: +26% HH Rating / +23% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  13. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 10pm M-F grows HH Rating & Share Year-to-Year! HH Rtg/Sh Feb’05 Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29 Feb’04 Eyewitness News @ 10pm 10:00pm-10:35pm 15.9/26 +9% HH Rating +11% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  14. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 10pm M-F is Salt Lake City Viewers’ #1 Choice for Late Local News! HH Rtg/Sh KSL Eyewitness News @ 10pm 10:00pm-10:35pm 17.3/29 KUTV 2 News @ 10pm 10:00pm-10:35pm 12.6/21 KSTU FOX News @ 9pm 9:00pm-10:00pm 7.9/13 KTVX ABC 4 News @ 10pm 10:00pm-10:35pm 6.5/11 G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  15. Feb 2005 Sweeps Multiday Onesheets The Tonight Show grows HH Rating & Share Year-to-Year! HH Rtg/Sh Feb’05 Tonight Show 10:35pm-11:35pm 8.6/20 Feb’04 Tonight Show 10:35pm-11:35pm 7.3/17 +18% HH Rating +18% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  16. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 10pm Saturday grows HH Rating and Share Year-to-Year! HH Rtg/Sh Feb’05 Eyewitness News @ 10pm Sat 10:00pm-10:30pm 14.2/27 Feb’04 Eyewitness News @ 10pm Sat 10:00pm-10:30pm 12.8/23 +11% HH Rating +17% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  17. Feb 2005 Sweeps Multiday Onesheets SportsBeat Saturday grows HH Rating by 36% and HH Share by 31% Year-to-Year! HH Rtg/Sh Feb’05 SportsBeat Saturday 10:30pm-11:00pm 8.0/17 Feb’04 SportsBeat Saturday 10:30pm-11:00pm 5.9/13 +36% HH Rating +31% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  18. Feb 2005 Sweeps Multiday Onesheets Eyewitness News @ 10pm Sunday grows HH Rating and Share Year-to-Year! HH Rtg/Sh Feb’05 Eyewitness News @ 10pm Sun 10:00pm-10:30pm 16.0/27 Feb’04 Eyewitness News @ 10pm Sun 10:00pm-10:30pm 14.3/26 +12% HH Rating +4% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  19. Feb 2005 Sweeps Multiday Onesheets SportsBeat Sunday grows HH Rating by 38% and HH Share by 20% Year-to-Year! HH Rtg/Sh Feb’05 SportsBeat Sunday 10:30pm-11:00pm 8.4/18 Feb’04 SportsBeat Sunday 10:30pm-11:00pm 6.1/15 +38% HH Rating +20% HH Share G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

  20. Feb 2005 Sweeps Multiday Onesheets KSL 5 TV / NBC has 3 of the top 15 Primetime programs in February 2005! HH Rtg/Sh KSTU FOX Super bowl Post game Sun 8:15pm-8:45pm 28.0/46 KTVX Academy Awards Sun 6:30pm-9:45pm 23.3/37 KUTV CSI Thu 8:00pm-9:00pm 20.1/32 KSTU American Idol Tue Tue 7:00pm-8:00pm 17.3/28 KSTU American Idol Wed Wed 8:00pm-9:00pm 17.2/27 KSL E.R. Thu 9:00pm-10:00pm 17.0/27 KSTU Simpsons Sun 8:45pm-9:15pm 17.0/29 KTVX Desperate Housewives Sun 8:00pm-9:00pm 15.3/26 KTVX ABC 4 News @ 10pm (spcl) Sun 9:45pm-10:15pm 14.3/24 KSL Medium Mon 9:00pm-10:00pm 13.2/20 KSTU Am Idl 2/21 8p Mon 7:00pm-8:00pm 13.2/23 KUTV Without A Trace Thu 9:00pm-10:00pm 13.1/21 KSTU Am Idl 2/28 8p Mon 7:00pm-8:00pm 12.9/21KSL Law & Order: SVU Tue 9:00pm-10:00pm 12.8/20 KTVX Oscar Countdown Sun 6:00pm-6:30pm 12.8/26 G:\tvsales\onesheet\2005 Feb\multiday onesheets.ppt Source: Nielsen Multiday 02/03/05-03/02/05

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