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Media Relations Update and Overview January-December 2012

University Communications and Public Affairs. Media Relations Update and Overview January-December 2012. Look Back At A Glance: Total Print and Online Hits. Broadcast Mentions. Web Statistics.

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Media Relations Update and Overview January-December 2012

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  1. University Communicationsand Public Affairs Media Relations Update and Overview January-December 2012

  2. Look Back At A Glance: Total Print and Online Hits

  3. Broadcast Mentions

  4. Web Statistics *The traffic for the Khosla profile is significant because it was launched roughly midway through the year and there was a concerted effort to drive viewers to the page

  5. Web Statistics

  6. Top Stories for UC San Diego News • 1. Dalai Lama to Speak on Campus as Part of First Visit to San Diego • 30,156 views • 2. UC San Diego Named 15th Best Among World Universities • 14,547 views • 3. Regular Chocolate Eaters are Thinner • 12, 320 views • 4. ‘Fallen Star” Opens to the Public • 10,180 views • 5. UC San Diego Graduates Ranked 8th for Top Salary Potential, According to PayScale • 8,825 views

  7. Social Media Statistics

  8. Top 5 Facebook Posts (http://facebook.com/ucsandiegolife) • 4. “For today, Sixth College will be known as Conan O’Brien College. ‘I am honoring my pledge to appear to any college that names itself after me. Your move, Yale.’” • Date/Time: 4/20/12, 11:12 a.m. • 15 Likes, 1 Share • 1,416 Total Reach • 5. “Did you know we have an equestrian team? Meet Co-captain Sarah Simpson.” • Date/Time: 4/12/12, 11:12 a.m. • 3 Likes, 3 Comments • 1,405 Total Reach • 1. “15th best university in the world!” • Date/Time: 8/15/12, 5:02 p.m. • 82 Likes, 47 Shares, 3 Comments • 2,078 Total Reach • 2. “It’s almost here! Class of 2012—are you ready to walk across this stage?” (photo) • Date/Time: 6/15/12, 11:37 a.m. • 28 Likes,1 Share, 2 Comments • 1,538 Total Reach • 3. “For the 3rd year in a row, UC San Diego is ranked 1st in the nation for positive impact.” • Date/Time: 8/27/12, 11:04 a.m. • 43 Likes, 1 Share, 1 Comment • 1,471 Total Reach

  9. Top 5 Facebook Posts (http://facebook.com/ucsandiego) • UC San Diego is ranked the 15th best university in the world, according to the 2012 Academic Ranking of World Universities released today. The university's life sciences program was ranked 9th in the world. • 1,416 shares/comments/likes • 29,802 Total Reach • 2. CNN Names the Geisel Library one of the 'Coolest Libraries in the World.' • 713 shares/comments/likes • 17,680 Total Reach • 3. U.S. News and World Report has again named UC San Diego one of nation’s top 10 public universities. The campus was ranked 8th best public university and 38th best university in the nation by U.S. News and World Report's 2013 Best Colleges Guidebook released today. • 513 shares/comments/likes • 12,310 Total Reach • 4.UC San Diego is the 34th best university in the world, according to the The Times Higher Education World • 497 shares/comments/likes • 22,069 post views • 5.UC San Diego has has been recognized by Washington Monthly as the nation’s top college in rankings that measure “what colleges are doing for the country.”451 shares/comments/likes • 17,899 post views

  10. Top 5 Tweets of 2012 (@UCSanDiego)

  11. Social Media Statistics

  12. Target National and International Media Outlets We are unable to access New York Times through Meltwater News because a direct subscription is needed.

  13. Top National and International Stories • Mutations in 2 Genes Linked to Rare Autism-Related Disorder • (US News & World Report-January 26, 2012) • Too Important to Smile Back: The ‘Boss Effect’ • (The Wall Street Journal-October 15, 2012) • Student left in DEA custody forgotten without food or water for days • (MSNBC-May 1, 2012) • Dalai Lama Talks Global Warming • (The Huffington Post-April 18, 2012) • Oil prices edging downward bodes well for U.S. economy • (The Washington Post-April 13, 2012)

  14. Target Local Media Outlets

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