1 / 14

Media Relations - PowerPoint PPT Presentation

  • Uploaded on

Media Relations. Jan Northstar, MSA CMU Professional Development. What we will cover. Basic media types, characteristics Media relations policy Identifying spokesperson C onducting media interviews. Where Americans get their news.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Media Relations' - karyn-glenn

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Media relations

Media Relations

Jan Northstar, MSA

CMU Professional Development

What we will cover

What we will cover

Basic media types, characteristics

Media relations policy

Identifying spokesperson

Conducting media interviews

Where americans get their news
Where Americans get their news

Almost three out of four U.S. adults (71%) watch local television news and 65% view network newscastsover the course of a month, according to Nielsen data from February 2013.

“Since the fall of 2013, there has been a dramatic and conspicuous migration of high-profile journalists to digital news ventures. In October, Yahoo hired high-profile New York Times tech columnist David Pogue, who was followed a month later by Times political writer Matt Bai.”

March 26, 2014, The Growth in Digital Reporting What it Means for Journalism and News Consumers

By Mark Jurkowitz

Where Americans get their news

“In Changing News Landscape, Even Television is Vulnerable.” September 27, 2012.

Basic media types

Basic Media Types

  • National (ABC, NBC, CBS)

  • Local/Regional (WAGA-TV)

  • Cable (CNN, FOX, MSNBC)

  • National, (USA Today,

  • New York Times), Local, Weekly, Daily

  • National (NPR, ABC)

  • Local/Regional (GPB, CBS)

  • Satellite (XM Sirius)

  • Twitter, Facebook, Blogs, Online News (HuffPost, Blaze), Citizen Journalist, Hybrids

Stand up live or taped

Stand up, live or taped

Remote, live

News Conference

Talk Show, live or taped

Media relations policy

Media Relations Policy

What is a media policy?

Process for responding to a media question about your organization

Who needs a media policy?

Small and Medium-Sized Business

Large Organizations

Media relations policy1

Media Relations Policy

Should contain:

Core mission, values of company

Process for handling media query

Identification of spokesperson(s)

Approach to outreach

Protected information

(health records, legal case)

Identifying spokesperson s

Identifying Spokesperson(s)

Should be:

Able to represent your brand well

Knowledgeable about subject

Outgoing and positive

Trained to engage media


Media interviews

Media Interviews

A reporter just called, what do I do?



Additional resources:

Media Training Tip: When You Don't Know The Answer

[email protected]