Healthy Ambitions Suffolk - trying real partnership working

1. Healthy Ambitions Suffolk- trying real partnership working 26 January 2012 Healthy Ambitions Suffolk - trying real partnership working Presenter: Dr Peter Bradley, Director of Public Health Development

2. Things didn’t seem right We thought we needed to have a “health improvement strategy” Healthy Ambitions Suffolk - trying real partnership working

3. Healthy Ambitions Suffolk - trying real partnership working

4. When working with others our consultation told us Learned a lot about: • not being top-down, • not to have a “strategy”, • not giving too much information • linking to others’ agendas: unemployment, debt, fuel poverty We will make Suffolk the healthiest county in Britain by 2028 Healthy Ambitions Suffolk - trying real partnership working

5. Launch Healthy Ambitions Suffolk launched, November 2008 Everyone working in the same direction: • Major “bottom-up” consultation before launch • Main funding was from NHS Suffolk with some “in kind” support by partners We will make Suffolk the healthiest county in Britain by 2028 Healthy Ambitions Suffolk - trying real partnership working

6. Soundbites Healthy Ambitions Suffolk - trying real partnership working

7. Healthy Ambitions Suffolk - trying real partnership working

8. Social profiling: how our users view us Inconvenience Store Healthy Ambitions Suffolk - trying real partnership working

9. Conflicting advice Healthy Ambitions Suffolk - trying real partnership working

10. The 4 Point Plan • Integrating and embedding innovation in NHS services so there were three main points of access • sexual health services, • wellbeing services (mental health prevention) • other health improvement services • Acknowledging and building capacity in Local Authorities • Encouraging commercial sector to invest • Working with communities via third sector and health trainers Healthy Ambitions Suffolk - trying real partnership working

11. Aim Everyone working in the same direction Healthy Ambitions Suffolk - trying real partnership working

12. What we are offering applicants • Accreditation and free publicity • Expert advice, access to information and tools • Connections and shared good practice • Database of active schemes – measured outcomes, definable improvement • Network events • Monitoring and measurement of outcomes • Incentives for organisations e.g. funds, professional advice, information, recognition • Support to individuals e.g. health trainers Healthy Ambitions Suffolk - trying real partnership working

13. Our county has, what about you? Examples • Healthy Ambitions Suffolk awards – Gold, Silver, Bronze accreditation for two years (communities, businesses, individuals) • First Award Ceremony– December 2009 - New Small Business Award/Sole Trader Awardadded for 2011 - Healthy Ambitions Suffolk Competition Framework: Via District and Borough Council champions added 2011 • Encouraged “sign up and pledge”, campaign for initiatives (Ideas usually come from individuals. We make them work) • Grant applications eg £400k from EU to help development Healthy Ambitions Suffolk - trying real partnership working

14. Healthy Ambitions Suffolk aims at REAL partnership: How the strategy works………… • Joint action plans linked through Suffolk-wide sponsoring body • Steered by innovative Partnership Development Board • Reporting year on year progress • Building up a vibrant network Healthy Ambitions Suffolk acknowledged by several national awards For the whole programme or specificprojects Healthy Ambitions Suffolk - trying real partnership working

15. Website www.healthyambitionssuffolk.nhs.uk Now has dedicated “Juniors, Teens and Families” microsite Healthy Ambitions Suffolk - trying real partnership working

16. Some Successes Suffolk Show 2009 Healthy Ambitions Suffolk - trying real partnership working

17. The Suffolk Challenge encouraged our 50,000 primary school children to do one hour of activity each day Healthy Ambitions Suffolk - trying real partnership working

18. June 2009 - Partnership with Sustrans on opening of Trans-county cycle route 51 Some Successes Healthy Ambitions Suffolk - trying real partnership working

19. Healthy Ambitions Suffolk A Registered Charity with a trading arm so that it can: • Attract funding from a wide variety of sources (e.g. Lottery, EU, Sponsorship) • Sell services • Bid for work • Focus on heart health, schools and workplaces Otherwise...integrated health improvement services, full Local Authority engagement Healthy Ambitions Suffolk - trying real partnership working

20. Where we ended up? Healthy Ambitions Suffolk - trying real partnership working

21. Current public health progress & challenges Health inequalities: 5.5 year gap for men and 4.3 year gap for women (life expectancy). Since 2001 the gap in life expectancy has decreased by 0.6 years for men and increased by 0.1 years for women. Currently 22 in 100 children are overweight or obese in Suffolk at age 5 and 30 in 100 children at age 10. Currently 26 in 100 men and 21 in 100 women exercise to the recommended level in Suffolk. In 2010 we achieved the highest MMR coverage since 1998. 9 out of 10 children are now vaccinated. Teenage pregnancy rates have fallen by 28% since 1998 with a current rate of 28.5 pregnancies per 1000 girls aged 15 to 17 years. Every day in 2010, 15 mothers initiated breastfeeding, which means that 71% of mothers started breastfeeding in 2010. Every day in 2010, 11 people were supported to quit smoking; more than 80% of people currently do not smoke. Healthy Ambitions Suffolk - trying real partnership working