Product line structure is a design that groups similar or
related products together.
This structure provides centralized support
functions/services for the needs of several different
Product Development Teams
PTM -Product Team Mgr
The Product Team structure is a cross between the
product division structure where support functions are
centralized and the multi-divisional structure where
each division has its own support functions.
It is used primarily where the focus of the industry is
on product customization. The functional orientation of
specialists is seen as not in the best interests of the
Process structure is a design that group similar
organizational processes together. These processes
are usually technologically-based, but not always.
A metalworking company
Customer-based structure is a design that groups similar
customer groups together.
Geographic or territorial structure is a design that groups
similar/localized regions together.
A geographically-based set of divisions, including international
Pearson PLC, a British firm, uses a conglomerate form
to manage several unrelated businesses. Conglomerate
forms usually result from unrelated diversification, and
act as a “holding company.”