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Engaging Multiplayer Game Market Analysis

Explore the dynamic landscape of the $6 billion and growing multiplayer game market. Dive into product strengths, weaknesses, opportunities, and threats alongside a demographic breakdown of the target market. Discover valuable insights for those interested in gaming, social groups, and technology. Uncover competition stats, pricing strategies, distribution channels, and promotional tactics utilizing TV ads, BlizzCon, and word-of-mouth. Watch informative YouTube videos linked for further understanding.

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Engaging Multiplayer Game Market Analysis

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  1. Summary • The market (6 billion dollars and increasing) • The product • Strengths (feedback, lots of subscribers) • Weaknesses (advancing in the product life cycle) • Opportunities (huge market for game related items) • Threats (account security issues) • Target market (current statistics: 13-17 27% 18-34 43% 35-49 16% 25% females worldwide) • People interested in online social groups, technology and multiplayer games

  2. Summary • Competition (Aion 3,5 mil; Lineage 3 mil; Eve Online 600 000; DDO 1,5 mil (not official) • Price • Distribution • Promotion (TV ads, BlizzCon, word of mouth) • http://www.youtube.com/watch?v=6oWr9KezQt0 • http://www.youtube.com/watch?v=9jOTvnK0kbs

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