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  1. Project of Management

  2. ShaziaKanwal SummanNiaz HannanSohrab Sultan Mehmood Group Members

  3. Brand of Pepsico. • No.1 soft drink in Pakistan • Introduced by Caleb Bradham in 1893 • Operates in more than 156 countries of the world • Head quarter is in New York Introduction of Pepsi

  4. Founded by NawabSiddiqueHussainQureshi • In 1971, first plant was established in Multan • Faced severe competition from ”7up” which was established in 1968 • Introduced “Teem” to compete with “7up” • “7up” was acquired by Pepsi, later • Head office is in Lahore Pepsi Pakistan

  5. Distribution Centers are in: • Karachi • Lahore • Multan • Gujranwala • Faisalabad • Islamabad Cont’d Pepsi Pakistan

  6. Carbonated Water • High fructose corn syrup • Caramel color • Sugar • Phosphoric acid • Caffeine • Citric acid • Natural Flavors Ingredients of Pepsi

  7. Brand of Coca Cola Co. • Introduced by John Pemberton in 1886 • Operates in more than 200 countries of world • Head quarter is in Georgia Introduction of Coca Cola

  8. Started in Pakistan in 1953 • Head office is in Karachi • Distribution centers are in: • Karachi • Sialkot • Hyderabad • Faisalabad • Gujranwala • Multan • Lahore • RahimYar Khan Coca Cola Pakistan

  9. Caffeine • Cocaine • Carbonated water • Sugar • Phosphoric acid • Natural flavors Ingredients of Coca Cola

  10. Vision, mission and values

  11. "To be the world's best beverage company.” Vision Statement of Pepsi

  12. "To be the world's premier consumer Products Company focused on convenient foods and beverages.” Mission statement of pepsi

  13. Core values of Pepsi

  14. “Be a highly effective and fast-moving organization.” Vision statement of Coca Cola

  15. To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference. Mission statement of coca cola

  16. Core values of Coca Cola

  17. Board of directors of pepsi

  18. Board of directors of coca cola

  19. Products of pepsico.

  20. Products of Coca cola co.

  21. Management functions

  22. Planning involves • Defining goals • Establishing strategies • Developing plans to coordinate activities Planning

  23. Planning • GOAL: to beat competitors and to improve quality • Centralized decisions • Traditional goal setting technique • Formal Planning • Handle unusual situations by conducting special meetings with employees Management Functions of Pepsi

  24. Organizing is defined as: • Determining what needs to be done • How it will be done • Who is to do it organizing

  25. Work specialization • Team work • Low managerial levels • Training of employees Organizing

  26. HRM Department • Planning analysis Department • MRD Department • Audit Department • Production Depatment • Quality Control Department • Inventory Department • Empty stock Department • Sales Department • Post mix Department Departments

  27. Leading involves: • Motivating • Working with and through other people to accomplish organizational goals leading

  28. High level of motivation • Bonus and salary packages • 5Kg sugar on Eidain • Profit Allowance • Travelling allowance and daily allowance Leading

  29. Controlling is defined as: • Monitoring • Comparing • Correcting work performance controlling

  30. Audit of accounts • Top level management has proper check and balance on lower level management • Each manager has one assistant manager to check the performance of staff employees • How to solve conflicts between employees? Controlling

  31. Planning • GOAL: To ensure proper delivery of products to customers • Rational decisions • Centralized decisions • Traditional goal setting technique • Formal Planning Management functions of Coca Cola

  32. High formalization • Team work • Training of employees Organizing

  33. HRM Department • Account Department • Marketing Department • R&D Department • Sales Department • IT Department DeparTments

  34. Discuss with employees various problems faced by them • Bonus and salary packages • Incentives like TA, DA • Social with employees Leading

  35. Check and balance on employees • Take action against problem creators • Control proper distribution of products • Compare stated and real goals • Manager in every field to control activities in that department Controlling

  36. SWOT Analysis

  37. STRENGTHS • More brands than its competitors like Coca Cola, Amrat Cola • Most preferred soft drink in Pakistan • Low employee turnover rate • Discount schemes for customers from time to time • More brand loyal customers • Sponsors sports, musical concerts, walks SWOT Analysis of Pepsi

  38. Low foreign investment • No discount or incentives for retailers • Not considering important outlets like hotels, canteens, colleges Weaknesses

  39. Launch products in areas where Coca Cola has not made supply • Provide refrigerators where Coca Cola has not provided • Increase the sales through increase in investment in musical concerts and cultural shows Opportunities

  40. PEPSI stands for “Pay Each Penny to Save Israel” • Increased taxes • Coca Cola is a strong competitor of Pepsi • Local brands • Other drinks like juices Threats

  41. STRENGTHS • Brand Name • Most preferred drink in international market • Captures all the outlets of Railway stations • Foreign investment Swot analysis of coca cola

  42. No discount schemes for customers and distributors • High employee turnover rate • Less carbonated as compared to Pepsi • Less brands than Pepsi • Pepsi captures the outlets of airport • Lack of popularity of many Coca Cola brands weaknesses

  43. Advertise less popular brands • Purchase rising brands • Increase number of distribution centers • Offer scholarships for students • Sponsor Pakistan Hockey Team opportunities

  44. Tough competitors like Pepsi • Govt. policies • Threat of Health Minister • Public Pressure Groups • Other drinks like juices threats

  45. Analysis of financial statements

  46. Financial Statement analysis

  47. Balance Sheet Analysis

  48. Analysis of Balance Sheet

  49. Consumer Analysis of Pepsi and Coca Cola