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Marketing Mix

Marketing Mix. Presented by Balachandar K. MBA., PGDRM. Business – Needs and wants. Market – place where buying and selling activities takes place. Philip Kotler defines marketing as “satisfying needs and wants through an exchange process”. Marketing concept. Production concept

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Marketing Mix

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  1. Marketing Mix Presented by Balachandar K. MBA., PGDRM.

  2. Business – Needs and wants. Market – place where buying and selling activities takes place. Philip Kotler defines marketing as “satisfying needs and wants through an exchange process”

  3. Marketing concept • Production concept • Product concept • Sales concept • Marketing concept • Societal Marketing concept. – Taking care of customer to get long term benefit. Marketing Strategy = Marketing Mix + Target Segment.

  4. Marketing mix or 4P’s

  5. Insights of Marketing Mix

  6. For references:- • http://vivek-markadiser.blogspot.com/2010/03/evolving-marketing-basics-4-vs-for-4-cs.html • http://www.customfitfocus.com/marketing-1.htm • http://www.daden.co.uk/models/siva_marketing_model.html • thisayakorn.hubpages.com/hub/marketing-4Ps-4Cs-4Vs • http://www.netmba.com/marketing/mix/ • http://www.sales-and-marketing-for-you.com/define-marketing-mix.html • http://www.sales-and-marketing-for-you.com/what-is-the-marketing-mix.html • Obviously:- Philip Kotler – Marketing Guru.

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