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Canada’s Wonderland – Solar Powered. TOUR: 9620 02 Mohit Agnihotri Fuyang Wei Lucy Porter. Core Product – Solar Powered Theme Park Experience. Overall Experience ADVENTURE High Impact Fun Low Environmental Impact. Facilitating Products.

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canada s wonderland solar powered
Canada’s Wonderland – Solar Powered

TOUR: 9620 02


Fuyang Wei

Lucy Porter

core product solar powered theme park experience
Core Product – Solar Powered Theme Park Experience
  • Overall Experience
  • High Impact Fun
  • Low Environmental Impact
facilitating products
Facilitating Products
  • New Solar Powered Cabins Located Within the Park Site
  • Organic Green House
supporting products
Supporting Products
  • Return of Surplus Power
  • Support Local Non Profit Organizations such as LSF

augmented products
Augmented Products
  • Healthy Living
  • Positive Well Balanced Staff

and Park goers

product life cycle
Product Life Cycle
  • Our core product is at maturity stage
  • Implementing the new technology (solar power) involves product development
  • Every Fall season there is decline in our product life cycle - natural
micro environment
  • Suppliers
  • Canadian Solar Inc.
  • Top 5
  • High quality
micro environment1
  • Suppliers
  • Westbrook Greenhouse Systems LTD.
  • 50 years
  • Well-equipped
micro environment2
  • Intermediaries
  • Travel agencies

e.g. Sears Travel Canada

  • Direct Mail House

e.g. Micro Mailing Canada

micro environment3
  • Public
  • Government Public

e.g. Natural Resources Canada

  • Local Public

e.g. Local Food Plus

  • Media Public

e.g. Greenhouse Canada

macro environment
Macro Environment describes the bigger picture of external factors.
  • Factors which are sometimes uncontrollable.

Macro Environment

economic and natural environment
Economic and Natural Environment
  • Canadian Economy is stable.
  • People do have money to spend on their leisure.
  • Canada’s wonderland also conducts international festivals to attract international traffic.
  • Its plan is to generate their own energy(solar) and also supply it to locals to keep the local area sustainable.
  • Also for in house and local restaurants, wonderland is planning to build its own green house.
technological and political
Technological and Political
  • It offers 2 main passes to their guests.
  • Season Pass and Platinum pass.
  • It saves a lot of paper.
  • These cards include free parking, food discounts, early entry to the rides etc.
  • Also it is planning to save the solar energy and use it in to run its restaurants as well.
  • Its planning to minimize the use of electric energy.
  • Right now this park is taken over by Cedar Fair L.P for US $1.24 billion from CBS corp.
  • This park with its sustainable approach affects the political environment as it includes the huge amount of wealth and also a crisp idea of sustainability.
works cited
Works Cited

Author Unknown. canada’s wonderland.“seasons passes”. CFEC:2012. Web. 1 Nov. 2012.

Author Unknown. Canadian Solar. “Products”. Kitchener, Canadian Solar Inc: 2012. Web. 1 Nov. 2012.

Author Unknown. CBCNews – Business. “Canada’s Wonderland Sold Again”. CBC:2012. Web. 1 Nov. 2012.

works cited1
Works Cited

Author Unknown. GOOD. “How can we put a value on ecosystem services?”. Good World Wide LLC: 2012: 1 Nov. 2012.

Author Unknown. Green House Canada. “About”. Annex Business Media: 2007-2009. Web. 1 Nov. 2012.

Author Unknown. Learning for a Sustainable Future. “Eco Leagues”. Web. 1 Nov. 2012.

Author Unknown. Local Foods Plus. “About”. Local Food Plus:2012. Web. 1 Nov. 2012.

works cited2
Works Cited

Author Unknown. Micro Mailing Canada. “Main Menu”. Micro Mailing Canada: 2009. Web. 1 Nov. 2012.

Author Unknown. Natural Resources Canada. “Home”. 2011. Web. 1 Nov. 2012.

Author Unknown. Sears Travel. “Home”. Thomas Cook Canada Inc: 2012. Web. 1 Nov. 2012.

works cited3
Works Cited

Author Unknown. Westbrook Green House Systems. “Greenhouses”. Westbrook Green House Systems Inc: 2012. Web. Nov. 1 2012.