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Social Media in Your Department

Join Mary O’Connor from Boston University to learn how to define goals, identify audiences, allocate time and resources, research platforms, source content, manage daily tasks, analyze metrics, and access BU's resources in the realm of social media. Discover the tools and guidelines needed to enhance your communication plan and measure success effectively.

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Social Media in Your Department

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  1. Social Mediain Your Department Mary O’Connor Public Relations, Boston University

  2. What we'll cover • - Defining goals • - Audience • - Time & resources • - Researching platforms • - Content sources • - Daily tasks • - Analytics • - Resources at BU

  3. What are your goals?

  4. Who is your audience?

  5. batmoo, Flickr/CC

  6. Available time & resources?

  7. Goals + audience + time Platform

  8. twitter.bu.edu

  9. Where will your content come from?

  10. What is your voice?

  11. Daily tasks

  12. What's your communication plan?

  13. Images_of_Money, Flickr/CC

  14. How do you measure success?

  15. @Replies, follower growth Awareness Visits from your page Traffic Response Rate Engagement

  16. Recommended tools

  17. #MyDash series, blog.hootsuite.com

  18. Resources at BU

  19. bu.edu/newsSocial Media Guidelinesbu.edu/news/about-pr/

  20. bu.edu/brand

  21. facebook.com/groups/BUsocial

  22. Mary O’Connor mtunney@bu.edu 617-353-4198

  23. Questions?

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