Increasing Your Social Media Reach

1. Increasing Your Social Media Reach In today’s technology driven world, almost everything has moved online to the world of digital. Whether it’s connecting with friends and family, doing your grocery shopping or applying for jobs, we can now do it all online, on your desktop, tablet or phone. Branding and marketing have had to change their ways and expand from traditional means. Social media plays a huge part in everybody’s lives and it plays a huge part for companies and how they communicate with their customers and audience. Facebook, Twitter, Instagram, Foursquare and Pinterest to name just a few are the biggest players in the social media market. Having a large audience online is key to brand’s Digital Marketing strategies so it is important to create a large social media reach. We have a few tips to help you do just that take a look!

2. Optimization: Before anything else, you must optimize your social media presence. Ensure that all information fields on every social media account that you use are filled in and provide relevant information to the visitor. Include clear brand logos as profile pictures and cover photos as well as your website URL for optimum optimization. When posting from your various social media channels, be sure to optimize your posts relevant keywords associated with your brand as well as your company name. This will help users find your brand when searching for various keywords in different search tools like Google, Facebook Search or Twitter Search. Promote: Your brand isn’t going to get noticed if you don’t do anything with it, so promote your social media accounts in order to increase your social media reach. This means above the line and below the line, absolutely everywhere! Make sure that people know about your social media channels through your website, your business cards, and email marketing campaigns. Get the word out and get promoting! Social Sharing Buttons:

3. On your website add social sharing buttons to all of your content. By doing this you are enabling your followers to spread the word about your brand to all of their friends and thus increase your reach. You can incorporate the ‘Share on Facebook’ or ‘Tweet This’ to individual blog posts on your site, in emails, landing pages and even within pages of eBooks. By doing this, you are widening your potential audience and new networks. Your content is being exposed to new people, who could potentially become new followers and new customers. Win, win! Interaction & Building Relationships: Engaging and interacting with your audience is vital to creating a healthy and fun relationship with your following and fan base and you will notice that this will help it to grow and increase your reach. Use tools like Follower Wonk or Twellow to identify users in your sector that are your target audience to follow and hope for follow backs. Spur conversation and engage in discussions, follow back whoever follows you, participate in any trending conversations on Twitter. By organically growing your social media following, your brand will become more recognized and gradually increase your social media reach. For Any Query Feel Free to Contact Us! Contact Information Efficient India Contact Person: Rahul Verma Address: Wz-B/8 2nd Floor, Old Pankha Road, Ram Dutt Enclave, Uttam Nagar New Delhi, Delhi 110059 Email Us: info@efficientindia.com Call Us: +91-8750042190 Website: https://www.efficientindia.com/