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Fostering Ad-Hoc Collaboration Between Marketing and R&D Departments. (Concurrency Corporation). Contents. Executive Summary Current State Analysis Future State Analysis Adoption & Implementation Planning Next Steps. 2. Background.

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Presentation Transcript
contents
Contents
  • Executive Summary
  • Current State Analysis
  • Future State Analysis
  • Adoption & Implementation Planning
  • Next Steps

2

background
Background
  • A consumer product development company, faces a number of challenges related to interdepartmental collaboration between the Marketing and R&D departments, including:
    • Inefficient communication and collaboration between departments
    • Long cycle times to address critical issues along the product development lifecycle
    • Lack of cross-visibility between the departments, leading to divergent directions in product development that must be laboriously reconciled later
    • Labor intensive preparation for weekly sync meetings between R&D and Marketing stakeholders to address trivial problems
    • Critical issues are often not identified until late in the product development process
  • The net result of these challenges is increased time to market, increased product development cost, and lower product profitability

3

background1
Background
  • Due to lack of frequent collaboration between marketing and R&D teams, teams working on the same project often diverge and require time consuming and costly realignment during the product development process:

Marketing Path

Converge

Converge

R&D Path

Product

Launch

Project Kickoff

Mid-course

Realignment

Meeting

executive summary
Executive Summary
  • Concurrency proposes expanding upon your current Office System deployment to incorporate Ad-Hoc Collaboration capabilities
  • Implementing the proposed Ad-Hoc Collaboration solution will provide you with:
    • Real-time collaboration between product development stakeholders within the departments
    • 25% decrease in time to market, from 8 months to 6 months
    • 25% increase in sales due to better, more feature rich products
    • 30% reduction in product development labor time and cost

6

executive summary1
Executive Summary
  • By promoting constant Ad-Hoc Collaboration between the Marketing and R&D teams, you can ensure proper alignment between the efforts of the two teams
  • The teams function more as one unit, rather than two separate units
  • More marketing and engineering data is available earlier in the design process, which ensures better, more marketable products
  • Ultimately, this alignment reduces the time, effort, and cost to get products to market, and increases product revenues:

Marketing Path

R&D Path

Project

Kickoff

Product

Launch

Ad-Hoc Collaboration

contents1
Contents
  • Executive Summary
  • Current State Analysis
  • Future State Analysis
  • Adoption & Implementation Planning
  • Next Steps

10

current state process analysis
Current State Process Analysis

Product Development Process – Analysis Summary

11

contents2
Contents
  • Executive Summary
  • Current State Analysis
  • Future State Analysis
  • Adoption & Implementation Planning
  • Next Steps

15

future state process analysis
Future State Process Analysis

Product Development Process – Analysis Summary

– Analysis Summary

16

prioritized process solutions
Prioritized Process Solutions

High

5

  • Deploy SharePoint Server 2010
  • (SharePoint Server 2010 )
  • Deploy Office CommunicationServer 2007 R2
  • (Office Communication Server 2007 R2 )

Level

Of

Complexity

3

  • Enable advanced SharePoint Features:
  • Blogs, Wikis, Expertise Search, Presence
  • (Office Communication Server 2007 R2,
  • SharePoint Server 2010 )

Low

1

5

1

3

High

Low

Value to Business

17

contents3
Contents
  • Executive Summary
  • Current State Analysis
  • Future State Analysis
  • Adoption & Implementation Planning
  • Next Steps

21

contents4
Contents
  • Executive Summary
  • Current State Analysis
  • Future State Analysis
  • Adoption & Implementation Planning
  • Next Steps

25

next steps
Next Steps
  • Review presentation and proposal with decision maker(s) and stakeholders for approval
  • Consider a SharePoint Deployment Planning Services (SDPS) follow-up engagement
  • Execute work order for project
  • Schedule kick off meeting for week of _____ and weekly status meetings
  • Propose schedule:
    • A) Deadlines for initial milestones, or
    • B) Date to finalize initial milestones

26