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Transforming Business @ the intersection of Marketing & Technology. By Mayur Gupta @inspiremartech. Our world today. My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt. @courtesy Scott Brinker; chiefmartec.com.

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transforming business @ the intersection of marketing technology

Transforming Business @the intersection of Marketing & Technology

By Mayur Gupta

@inspiremartech

slide2

Our world today

  • My Daughter
  • Online Shopper
  • Age 3 Years
  • Montessori School
  • Favorite Gadget – iPhone
  • Favorite Mobile App - Gilt
we don t believe in digital marketing we believe in marketing in a digital world
We don’t believe in

digital marketing.

We believe in

marketing in a

digital world

Clive Sirkin, CMO of Kimberly Clark

slide6

D I S R U P T O R S

@courtesy www.vml.com

slide13

Unprecedented scale of change.

@courtesy Scott Brinker; chiefmartec.com

slide14

Unprecedented speed of change.

@courtesy Scott Brinker; chiefmartec.com

slide16

Era of the

Brands & Advertisers

Era of the

Retail Disruption

TODAY - Era of the

Connected Consumer

BRANDS

RETAILERS

CONSUMER

CONSUMER

RETAILERS

CONSUMER

BRANDS

BRANDS

RETAILERS

slide26

technology management is deciding which changes are adopted

technology changes exponentially

#1

?

?

organizations change logarithmically

@courtesy Scott Brinker; chiefmartec.com

slide27

#2

An unwired fragmented ecosystem

slide28

#3

Organizational silos & fragmented operating model

slide29

Technology

Coupons & Loyalty

Sales

Finance

Marketing

eCommerce

Media

Mobile

slide30

“The problem is that too many companies are essentially showing their organizational chart to consumers”

Bob Lord & Ray Velez, Razorfish

wiring data api cloud

#1

Convergence in data & technology ecosystem

technology consolidation

wiring = data + API + cloud

connected experiences

marketing operating system

slide34

#2

Convergence in skills

?

technology

creative

strategy

marketing

media

finance

slide35

#3

Organizational Convergence

Marketing

Technology

slide36

#3

Organizational Convergence

Marketing

Technology

THE FAMOUS GARTNER QUOTE

NOT ENOUGH ANYMORE

slide37

#3

Organizational Convergence

Sales

Strategy

Marketing

Technology

Media

Finance

slide38

#3

Organizational Convergence

Sales

Strategy

this is where the consumer touches the brand

Marketing

Technology

Media

Finance

easier said than done but then again who said marketing was easy
Easier said than done;

but then again, WHO said Marketing was easy 

reach me at email mayur gupta@kcc com twitter @inspiremartech blog inspiremartech com

Thank You

Reach me at: Email: mayur.gupta@kcc.com Twitter: @inspiremartech Blog: inspiremartech.com

Mayur Gupta

Global Head, Marketing Technology @ Kimberly Clark

www.kcc.com