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What are new media?. communication theory. To start with…. “Art is experimental, or it isn’t art” Who believes this crap?!. How can we broadly define Technology? How can we define digital technology? How can we broadly define Media? How can we define new media?

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What are new media?


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    Presentation Transcript
    1. What are new media? communication theory

    2. To start with… • “Art is experimental, or it isn’t art” • Who believes this crap?!

    3. How can we broadly define Technology? • How can we define digital technology? • How can we broadly define Media? • How can we define new media? • new media represents a convergence of two separate historical trajectories: computing and media technologies.

    4. A brief history of new media • Computer • Babbage & Turing • Code • Algorithm • Internet • Connectivity • ‘world wide web’ • Content management/development • Ubiquitous delivery • Web 2.0

    5. Is photography static? • Eadweard Muybridge 1878 • Horses • William Dickson and the Kinetoscope • Bitmap grids: scanning a 3D object [demo] • Walter Benjamin: If an image can be reproduced easily, where is the art? • Digital imaging • Non-linear narrative • Science as art? • Time-based work a related part of how media has changed due to computing technology

    6. Marshall McLuhan • From Understanding Media (@0:41) • The medium is the message? • Lightbulbs and video games • I Haz Internetz? • What is the message of Second Life?

    7. Principles of Digital Media

    8. Language of New Media<Lev Manovich> • 1. Numerical Representation • Mathematical in nature, manipulated by algorithms • In short, digital media becomes programmable. • 2. Modularity • LEGOs • 3. Automation • Halo • 4. Variability • Walter Benjamin • 5. Transcoding • Cultural layer vs. computer layer

    9. Numerical Representation

    10. jodi.org, 404, 1997

    11. Corinne Vionnet, Photo Opportunities, 2005

    12. Corinne Vionnet, Photo Opportunities, 2005

    13. Modularity

    14. Jim Campbell, Illuminated Average: Fleming’s Wizard of Oz, 2001

    15. Jim Campbell, Illuminated Average: Hitchcock’s Psycho, 2000

    16. Mark Napier, Shredder, 1998

    17. Automation

    18. MTAA, 1 year performance video, 2004

    19. Variability

    20. Josh Om, theyrule.net, 2001

    21. Transcoding

    22. Jim Campbell, Low Resolution Works: Home Movies, 2008

    23. Joseph DeLappe, The Salt Satyagraha Online, 2008