What are new media?. communication theory. To start with…. “Art is experimental, or it isn’t art” Who believes this crap?!. How can we broadly define Technology? How can we define digital technology? How can we broadly define Media? How can we define new media?
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What are new media? communication theory
To start with… • “Art is experimental, or it isn’t art” • Who believes this crap?!
How can we broadly define Technology? • How can we define digital technology? • How can we broadly define Media? • How can we define new media? • new media represents a convergence of two separate historical trajectories: computing and media technologies.
A brief history of new media • Computer • Babbage & Turing • Code • Algorithm • Internet • Connectivity • ‘world wide web’ • Content management/development • Ubiquitous delivery • Web 2.0
Is photography static? • Eadweard Muybridge 1878 • Horses • William Dickson and the Kinetoscope • Bitmap grids: scanning a 3D object [demo] • Walter Benjamin: If an image can be reproduced easily, where is the art? • Digital imaging • Non-linear narrative • Science as art? • Time-based work a related part of how media has changed due to computing technology
Marshall McLuhan • From Understanding Media (@0:41) • The medium is the message? • Lightbulbs and video games • I Haz Internetz? • What is the message of Second Life?
Language of New Media<Lev Manovich> • 1. Numerical Representation • Mathematical in nature, manipulated by algorithms • In short, digital media becomes programmable. • 2. Modularity • LEGOs • 3. Automation • Halo • 4. Variability • Walter Benjamin • 5. Transcoding • Cultural layer vs. computer layer