Z100 Prospects: A “VBR” Report. presented by: Jennifer L. Pricci 646.246.5176 firstname.lastname@example.org December 12, 2006. Jennifer Pricci “VBR” Defined….
Jennifer L. Pricci
December 12, 2006
"Hi, I’m Jennifer Pricci, I help companies and brands engage with their target consumers by partnering with Z100, the most listened to radio station in the country drawing the majority of tri-state’s tween, teen and young adult trend-setters and tastemakers. Z100 goes beyond radio programming as a lifestyle choice and instead leverages it’s emotional connection with it’s listeners to provide fully integrated content across a variety of mediums including some of the most successful live music events in the nation. Do you have some time now to tell me a bit about your various marketing objectives?... and maybe I can share with you the solutions Z100 and ClearChannel offer that will align your brand with the activities your consumers are most passionate about?...”
In recent years marketers have awoken to the simple fact that the world of music is the rhythm of life… It impacts fashion, politics, the economy — every aspect of the consumer’s every day… it is the essence of emotional branding.
Music is the here-and-now medium, tone-setter, passion-producing attitude-former, and the ultimate catalyst for marketing relevance.
Make marketing matter… connect passion to your brand!
Z100 provides an opportunity to mirror radio spots with branded live experience…
… the movement to connect the two disciplines will become more apparent in the future. Once ads and live programs are stitched together, brands should see an enhanced ROI. And once that happens, expect the unexpected: media and events being created together as singular campaigns.